“四方协同”育人机制在应用型本科院校市场营销课程教学改革中的实践研究  

The Practical Research of the"Four-Party Cooperation"Education Mechanism in the Teaching Reform of Marketing Courses in Application-Oriented Undergraduate Education

作　　者：张微 Zhang Wei(School of Economics and Management,Heilongjiang University of Technology,Jixi,Heilongjiang 158100,China)

机构地区：[1]黑龙江工业学院经济与管理学院,黑龙江鸡西158100

出　　处：《黑龙江工业学院学报（综合版）》2024年第1期21-25,共5页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：黑龙江省教育科学“十四五”规划2023年度重点课题“‘四方协同’育人机制在应用型本科院校《市场营销》课程教学改革中的应用研究”(课题编号:GJB1423278)。

摘　　要：课程教学是人才培养的关键,市场营销是一门实践应用性课程,不仅需要认知营销活动,掌握相关的专业应用性知识,更需要职业精神的夯实与培育。在市场营销教学中,如何关注行业的动态发展,如何与企业营销活动对接,推动课程内容与营销流程、项目开发等产业需求科学对接,加快课程教学内容迭代,完善课程教学内容进行课程教学改革,增强学生创新应用能力是高校应用型人才培养的根本,需要在政府的指导下与企业行业紧密合作、协同育人。Curriculum teaching is the key to talent training.Marketing is a practical and applied course,which requires not only cognition of marketing activities,mastering relevant professional and applied knowledge,but also consolidation and cultivation of professional spirit.In the teaching of marketing courses,how to pay attention to the dynamic development of the industry,connect with the marketing activities of enterprises,promote the scientific connection between course content and marketing process,project development and other industrial needs,accelerate the iteration of course teaching content,improve course teaching content,carry out course teaching reform,and enhance students′innovative application ability are the basis for the training of applied talents in colleges and universities.Under the guidance of the government,we need to work closely with enterprises and industries to educate students.

关 键 词：“四方协同” 育人机制 市场营销课程 教学改革 

分 类 号：G642.0[文化科学—高等教育学]