科技型创业企业商业模式有效性评价研究  

Research on the Evaluation of the Effectiveness of the Business Model of Technology-based Start-ups

作　　者：赵忠伟 侯建龙[2] 刘霞 李睿[2] ZHAO Zhongwei;HOU Jianlong;LIU Xia;LI Rui(School of Economic&Management,Weifang University of Science and Technology,Weifang 262700,China;School of Economics&Management,Harbin Engineering University,Harbin 150001,China)

机构地区：[1]潍坊科技学院经济管理学院,山东潍坊262700 [2]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001

出　　处：《技术与创新管理》2024年第2期188-196,共9页Technology and Innovation Management

基　　金：教育部人文社会科学项目“基于博弈神经科学实验和SNA实证的创业投资者对创业者的信任认知机理与行为规律”(17YJA630118)。

摘　　要：综合运用灰色关联分析、模糊综合评价方法分析科技型创业企业商业模式有效性影响因素并进行定量评价。从效果、效益、效率、效能四个维度界定商业模式有效性,基于文献研究从客户价值、财务价值、品牌建设、供应商管理、持续发展五方面初步预设商业模式有效性影响因素。应用灰色关联分析方法修正科技型创业企业商业模式有效性预设影响因素并分析其作用机理,结果表明五方面因素通过对四维度产生不同作用最终影响商业模式有效性。将商业模式的五大影响因素进一步分解为效果、效益、效率、效能四个维度下共17项评价指标,利用层次分析法计算各指标权重,结合模糊综合评价法实证评价样本企业商业模式有效性,并从各维度分别提出提升对策。研究结果验证了评价指标与评价方法的科学性与可行性。The grey correlation analysis and fuzzy comprehensive evaluation methods were used to analyze the influencing factors of the effectiveness of the business model of technology-based start-ups and conduct quantitative evaluation.The effectiveness of the business model is defined from the four dimensions of effect,benefit,efficiency and effectiveness,and the influencing factors of the effectiveness of the business model are preliminarily predetermined from five aspects:customer value,financial value,brand building,supplier management and sustainable development based on literature research.The grey correlation analysis method is used to modify the preset influencing factors of the effectiveness of the business model of technology-based start-ups and analyze their mechanism,and the results show that the five factors have different effects on the effectiveness of the business model through four dimensions.The results show that the five factors ultimately affect the effectiveness of the business model by exerting different effects on the four dimensions.The five influencing factors of the business model were further decomposed into a total of 17 evaluation indicators under the four dimensions of effect,benefit,efficiency and efficacy,and the weights of each index were calculated by analytic hierarchy process,and the effectiveness of the business model of the sample enterprises was empirically evaluated by combining the fuzzy comprehensive evaluation method,and the improvement countermeasures were put forward from each dimension.The empirical results verify the scientificity and feasibility of the evaluation indicators and methods.

关 键 词：科技型创业企业 商业模式 有效性 作用机理 评价 

分 类 号：F270[经济管理—企业管理]