基于用户兴趣模型的个性化旅游线路生成建模研究  

Research on Personalized Tourism Route Generation Modeling Based on User Interest Model

作　　者：韦鑫[1] WEI Xin(Business Administration School of Xi'an Eurasia University,Xi'an 710065 China)

机构地区：[1]西安欧亚学院工商管理学院,陕西西安710065

出　　处：《自动化技术与应用》2024年第3期177-180,共4页Techniques of Automation and Applications

基　　金：西安欧亚学院校级重点课程建设项目(2019KC023);陕西省体育局2021年常规项目(2021215)。

摘　　要：针对个性化旅游线路生成过程中用户个人喜好分析环节较为薄弱,依照用户兴趣分析结果生成路线景点过于分散,旅游线路景区覆盖率较低的问题,提出一种基于用户兴趣模型的个性化旅游线路生成建模方法。获取用户数据,并按照显性兴趣、隐性兴趣的分类方式设定数据标签,完成数据预处理。根据关联规则结合数据预处理结果,构建用户兴趣模型,分析用户对部分旅游目的地的兴趣值以及用户的旅游行为特征。基于用户兴趣模型的个性化旅游线路生成建模方法设计完成。实验结果证实,所提模型可有效克服用户个人喜好分析问题,提升旅游线路景区覆盖率。In view of the weak link of user personal preference analysis in the process of personalized tourism route generation,the scattered route scenic spots generated according to the user interest analysis results and the low coverage of tourism route scenic spots,a personalized tourism route generation modeling method based on user interest model is proposed.It obtains user data,sets data labels according to the classification of explicit interest and implicit interest,and completes data preprocessing.According to the association rules and the data preprocessing results,the user interest model is constructed to analyze the user's interest value in some tourism destinations and the user's tourism behavior characteristics.The design of personalized tourism route generation modeling method based on user interest model is completed.The experimental results show that this model can effectively overcome the problem of user's personal preference analysis and improve the scenic spot coverage of tourist routes.

关 键 词：用户兴趣模型 协同过滤 旅游路线规划 多目标优化 

分 类 号：TP183[自动化与计算机技术—控制理论与控制工程]