魔都印象:基于文本分析的上海城市旅游情感形象研究  

The impression of magic city:A text-based study on tourism affective image of Shanghai

作　　者：赵德芳[1] ZHAO Defang(Institute of Tourism,Shanghai Normal University,Shanghai 201418,China)

机构地区：[1]上海师范大学旅游学院,上海201418

出　　处：《资源开发与市场》2024年第3期462-471,共10页Resource Development & Market

基　　金：上海市哲学社会科学项目(编号:2019BYY016)。

摘　　要：情感形象是旅游目的地重要形象之一。以外地游客的上海游记为语料,采用扎根理论研究法、内容分析法分析外地游客对上海旅游目的地的情感态度。结果表明:①游客对上海旅游目的地的情感态度总体上积极正面,体现在旅游吸引物、休闲娱乐、设施服务、环境氛围和管理服务5个维度上;②游客对上海旅游目的地的积极评价多集中在“繁华、现代、时尚、独特”高频词上,说明世界著名旅游城市形象已基本建成;③但是景区商业化、高物价和人多排队等因素带给部分游客负面情绪。针对此,本文提出了夯实景区文化内涵、加快全域旅游建设、加大宣传力度、加大精细化服务管理等提升城市旅游形象的建议。Affective image is one of the important images of tourist destinations.This paper took the travelogue of tourists to Shanghai as the corpus and the grounded theory and content analysis as the research methods to delve into the affective attitude of tourists to Shanghai as a destination.The results showed that:①Most tourists held positive affective attitude towards Shanghai which was reflected in five dimensions:Tourist attractions,leisure and entertainment activities,facilities and services,environment and atmosphere,and management and services of scenic areas.②“Bustling,modern,fashionable,and unique”are the popular words used by tourists to express their affection,proving that the image of a world famous tourist city of Shanghai has been achieved.③Commercialization of the scenic spots,high prices and long crowd queues caused the negative affection of some tourists.Accordingly,this paper put forward some suggestions to optimize the city tourism image,such as enhancing the cultural connotation of the attractions,accelerating the tourism construction of the whole city,strengthening tourism publicity,and improving refined service management.

关 键 词：情感形象 网络游记 扎根理论 上海 文本分析 

分 类 号：F590[经济管理—旅游管理]