针对国内原创品牌客厅家具的系列化设计  

Serialization Design of Living Room Furniture for Domestic Original Furniture Brands

作　　者：高雪菲 苗艳凤 GAO Xuefei;MIAO Yanfeng(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037

出　　处：《家具》2024年第1期41-45,共5页Furniture

基　　金：国家艺术基金传统木雕与现代创造人才培养项目(2019-A-04-(149)-0691)。

摘　　要：中国的众多家具品牌中,设计已逐渐成为形成差异化竞争优势的重要因素。为探究中国家具品牌设计策略,选择以设计为驱动的中国早期独立设计师家具品牌之一的国内某原创品牌(简称Z品牌,以下都以Z品牌代替)及其客厅家具作为研究对象,从Z品牌的品牌价值观出发,通过调研分析法对Z品牌客厅家具的材质、色彩、功能、造型特征进行了梳理。结合Z品牌客厅家具的市场定位,以调研方式分析品牌目标消费群体的消费特征及对客厅家具的需求,汇总相关设计元素,进一步形成材料、功能、色彩、造型和其他附加设计概念的初步转化。在此基础上,选取“宇宙”概念作为设计主题,提取银河、时空等设计元素,结合人体工程学、色彩学等多种设计理论,设计了一套具有Z品牌基因的客厅家具产品,以期能够探索一套符合Z品牌客厅家具的设计流程,拓宽Z品牌客厅家具设计思路。Among the numerous furniture brands in China,design has gradually become an important factor to form a dif-ferentiation competitive advantage.In order to explore the design strategy of Chinese furniture brands,an original domes-tic brand(hereafter referred to as brand Z),one of the early independent designer furniture brands in China,driven by de-sign,and its living room furniture were selected as the research objects.From the brand values of brand Z,the materials,colors,functions,and modeling characteristics of brand Z living room furniture were sorted out.In combination with the market positioning of Z brand living room furniture,the consumption characteristics of the brand target consumer groups and their demand for living room furniture were analyzed by means of investigation and surveying.Based on the summarization of relevant design elements,the preliminary transformation of materials,functions,colors,shapes and oth-er additional design concepts was further formed.On this basis,the concept of"univers"'was selected as the design theme,and the design elements such as Galaxy,Time and Space were extracted.Combining various design theories such as ergonomics and chromatics,a set of living room furniture products with Z brand gene was designed with an aim to ex-plore the design process in accordance with Z brand living room furniture and broaden the design ideas of Z brand living room furniture.

关 键 词：原创家具 客厅家具 品牌战略 系列化设计 

分 类 号：TS664[轻工技术与工程]