生鲜食品整体物流包装解决方案的评价及其对包装企业的启示  

Evaluation of Overall Logistics Packaging Solution for Fresh Food and Its Implications for Packaging Enterprises

作　　者：李正军[1] 贺俊华 LI Zhengjun;HE Junhua(Institute of Logistics Engineering,Hunan University of Technology,Zhuzhou Hunan 412007,China;College of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学物流工程研究所,湖南株洲412007 [2]湖南工业大学商学院,湖南株洲412007

出　　处：《包装学报》2024年第1期15-23,共9页Packaging Journal

基　　金：湖南省包装经济研究基地基金资助项目(2022BZJG06)。

摘　　要：生鲜食品加工领域的整体物流包装解决方案标准化程度较高,以致于包装企业所提供的方案具有高度相似性,而难以决择。以某生鲜食品加工企业招标所收集的包装企业提供的7个方案为样本,构建包装方案成本、应急措施、自动化程度和包装企业信誉4个影响因素的评价指标体系,运用层次分析法(AHP)-熵权法(EWM)-综合评价法(TOPSIS)对生鲜食品整体物流包装解决方案进行综合评价。该模型的构建可为生鲜食品加工企业选择最佳整体物流包装解决方案提供决策参考,特别是为包装企业实现高质量发展提供了改进建议。The overall logistics packaging solutions in thefield of fresh food processing are highly standardized,leading to great similarities in the solutions provided by packaging enterprises.Taking the seven solutions provided by packaging enterprises collected from the bidding of a fresh food processing enterprise as sample,the evaluation index system was constructed with four levels,namely packaging scheme cost,emergency measures,degree of automation and reputation of packaging enterprises,and the overall logistics packaging solutions for fresh food were comprehensively evaluated by AHP-EWM-TOPSIS method.The construction of the model can provide decision-making reference for fresh food processing enterprises to choose the best overall logistics packaging solutions,especially for packaging enterprises to realize high-quality development and provide improvement suggestions.

关 键 词：生鲜食品 整体物流包装 层次分析法 熵权法 TOPSIS 

分 类 号：F259.2[经济管理—国民经济]