基于用户感知价值的玉溪卷烟盒套包装设计研究  

Research on Packaging Design of Yuxi Cigarette Based on Customer Perceived Value

作　　者：雷文财 杨悦衡 LEI Wencai;YANG Yueheng

机构地区：[1]湖北京华彩印有限公司 [2]湖北工业大学

出　　处：《丝网印刷》2024年第4期55-57,共3页Screen Printing

摘　　要：在市场追求最大化商业利润模式下,包装设计重在刺激消费欲望,培养潜在消费市场而忽略人性关怀的思考。文章运用用户感知价值理论梳理用户的认知解码特点,分别从认知过程、决策过程、购买过程三个方面,推导提升有效传达包装信息的设计方法,并以创新的卷烟盒套设计进行方法论证,为包装设计提供新思路与参考。Based on the market pursuit of the mode of maximum commercial profit,the packaging design focuses on stimulating the desire of consumption,and cultivating the potential consumer market while ignoring the concern of human nature.The theory of customer perception value is used to sort out the cognitive decoding characteristics of customers,deduce the design method of effectively conveying packaging information from the three aspects of cognitive process,decision-making process and purchase process,and demonstrate the innovative cigarette box cover design,so as to provide new ideas and reference for packaging design.

关 键 词：认知心理 价值理论 包装设计 卷烟盒套设计 

分 类 号：TS452.7[农业科学—烟草工业]