文旅融合赋能文化软实力的理论机理与发展路径  

Theoretical Mechanism and Development Path of Culture-Tourism Integration Empowering Cultural Soft Power

作　　者：宋昌耀[1] 霍蕙苓 康泽华 SONG Changyao;HUO Huiling;KANG Zehua(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024

出　　处：《燕山大学学报（哲学社会科学版）》2024年第2期19-26,共8页Journal of Yanshan University:Philosophy and Social Science

基　　金：国家社会科学基金重大项目“中国式现代化进程中的文化和旅游融合发展研究”(23ZDA092);北京市社会科学基金项目“北京文化和旅游融合发展的现状、挑战及对策研究”(23JCC062);北京市教育科学“十四五”规划2023年度课题“文旅融合视角下研学旅行教育知识体系构建与实施路径研究”(CIDB23505)。

摘　　要：文化软实力是中国式现代化进程中文化强国建设的重要方向,高质量文旅融合是提升文化软实力的必由之路。文章首先解析文化软实力的结构维度,提出文化软实力包括文化凝聚力、文化创新力、文化辐射力、文化传播力和文化保障力,并进一步总结文旅资源融合增强文化凝聚力、文旅业态融合提升文化创新力、文旅市场融合扩大文化辐射力、文旅交流融合加强文化传播力、文旅服务融合夯实文化保障力等主要机制;其次,剖析文旅融合赋能文化软实力的关键问题,指出文旅融合产品的文化内涵不足、科技赋能文旅融合效用不显著、文旅融合品牌特色优势不突出、文旅融合背景下入境旅游不景气、文旅融合体制机制边界不清晰,这些关键问题制约文化软实力发展。在提炼文旅融合赋能文化软实力的国际经验的基础上,提出文旅融合赋能文化软实力提升的发展建议,为文旅融合高质量发展和文化软实力建设提供参考。Cultural soft power is an important direction of building a cultural power in the process of Chinese style of modernization.Quality culture-tourism integration(CTI)is the only way to enhance cultural soft power.This study first analyzes the structural dimensions of cultural soft power,proposing that cultural soft power includes cultural cohesion,cultural innovation,cultural radiation,cultural dissemination,and cultural support.It further summarizes the mechanisms of CTI empowering cultural soft power,such as the resource CTI to enhance cultural cohesion,the formats CTI to enhance cultural innovation,the market CTI to expand cultural radiation,the exchange CTI to strengthen cultural dissemination,and the public service CTI to strengthen cultural security.Secondly,the study analyzes the key issues of culture-tourism integration empowering cultural soft power.It found that the cultural connotation of the culture and tourism products is insufficient,the effectiveness of technology empowering CTI is not significant,the unique advantages of cultural and tourism brands are not prominent,inbound tourism is not prosperous,and the boundaries of the system of CTI are not clear.These key issues constrain the development of cultural soft power.Based on the international experience of CTI empowering cultural soft power,this study proposes development suggestions for enhancing cultural soft power through CTI,providing reference for the future development of CTI and the construction of cultural soft power in China.

关 键 词：文旅融合 文化软实力 文化自信 中国式现代化 文化强国 高质量 

分 类 号：F592[经济管理—旅游管理]