少子化时代托育服务机构支持政策的供需匹配分析——基于Kano模型  

An Analysis of the Supply-Demand Matching of Supporting Policies for Nursery Service Institutions in the Era of Fewer Children——Based on Kano Model

作　　者：陈芳[1] 刘艳 CHEN Fang;LIU Yan(Population Research Institute,Nanjing University of Posts and Telecommunications,Nanjing 210042,China;Jiangsu Health Development Research Center,Nanjing 210036,China)

机构地区：[1]南京邮电大学人口研究院,江苏南京210042 [2]江苏省卫生健康发展研究中心,江苏南京210036

出　　处：《陕西学前师范学院学报》2024年第3期103-109,共7页Journal of Shaanxi Xueqian Normal University

基　　金：江苏省高校哲学社会科学研究重大项目(2021SJZD078);江苏省卫生健康发展研究中心开放课题(JSHD2022031)。

摘　　要：少子化时代托位总量不足与空置率较高并存的现状倒逼托育服务机构支持政策持续优化。基于X市的调查、利用Kano模型分析了托育服务机构支持政策的供需状况。研究发现:现有各项支持政策的实际享受率均不高;主要的12项支持政策对机构而言均不是必备型政策,机构发展最重要的制约因素是“招生难”,希望政府能加大托育宣传;机构对各项支持政策仍然有需求,尤其是房租减免政策。托育服务机构支持政策的完善策略应重点考虑:提高现有支持政策有效性,树立行业信心;鼓励探索需求型支持政策,培育消费市场;建立用房支持长效机制,降低运营成本。The coexistence of insufficient total number of nursery position and high vacancy rate in the era of fewer children forced the continuous optimization of the supporting policies for nursery service institutions.Based on the survey of X city,Kano model is used to analyze the supply and demand of supporting policies for nursery service institutions.The results show that:The actual enjoyment rate of the existing supporting policies is not high;The 12 major supporting policies are not necessary policies for institutions.The most important restricting factor for the development of institutions is“difficulty in enrolling kids”,and they hope the government will give more support in publicity;There is still demand for various support policies,especially rent reduction policies.Therefore,the improvement strategies for childcare service institutions should focus on:improving the effectiveness of existing supporting policies to build industry confidence;encouraging the exploration of demand-oriented supporting policies to cultivate the consumer market;establishing a long-term mechanism for housing support to reduce operating costs.

关 键 词：托育服务 托育机构 政策需求 KANO模型 

分 类 号：G617[文化科学—学前教育学]