新媒体视域下企业形象设计的色彩创新应用探讨  

Exploration of Color Innovation Application in Corporate Image Design from the Perspective of New Media

作　　者：刘沣元[1] Liu Fengyuan(Qiqihar Institute of Engineering)

机构地区：[1]齐齐哈尔工程学院

出　　处：《色彩》2024年第1期8-10,共3页Fashion Color

摘　　要：为了优化企业形象设计在新媒体视域下的效果,针对色彩在企业形象设计中的创新应用进行讨论。首先介绍新媒体下企业形象设计色彩创新必要性,明确色彩对于企业形象的重要作用。其次总结企业形象设计中色彩创新应用的基本方法。最后提出了二维与三维融合的创新设计、色彩仿生的创新设计、红色系与五色观的创新设计、无彩色系的创新设计、色彩情感的创新设计五点建议。发挥新媒体优势,创新色彩与企业形象设计的融合技术,凸显企业形象的同时,以期为今后企业提高竞争力提供助力。In order to optimize the effectiveness of corporate image design in the perspective of new media,this paper discusses the innovative application of color in corporate image design.Introduce the necessity of color innovation in corporate image design under new media,and clarify the important role of color in corporate image.Secondly,the basic methods of color innovation application in corporate image design are summarized.Finally,five suggestions are proposed:innovative design that integrates two-dimensional and three-dimensional,innovative design that mimics colors,innovative design that combines red and five color concepts,innovative design that does not involve color,and innovative design that incorporates color emotions.By leveraging the advantages of new media,innovating the integration technology of color and corporate image design,we aim to highlight the corporate image while providing assistance for future enterprises to enhance their competitiveness.

关 键 词：新媒体 企业 形象设计 色彩创新 

分 类 号：F270[经济管理—企业管理] G206[经济管理—国民经济]