检验检测机构如何提升特殊客户群体客户满意度  

How to Improve Customer Satisfaction of Special Customer Groups by Inspection and Testing Institutions

作　　者：汪俊梅 WANG Junmei(GRGTest〔Chengdu〕Co.,Ltd.,Chengdu 610045,China)

机构地区：[1]广电计量检测[成都]有限公司,四川成都610045

出　　处：《品牌与标准化》2024年第2期144-146,共3页

摘　　要：当今市场竞争日益激烈,检验检测机构间的竞争已从基于技术能力的竞争优势转向基于客户资源的竞争,客户管理成为企业成功和更富竞争力的最重要因素之一。检验检测机构客户群体种类多、覆盖面广,检验检测机构在提升客户满意度的过程中,如何避免“一刀切”,提升各类客户群体的满意度,显得尤为重要。本论文着重于研究检验检测机构客户满意度现状及如何提升特殊客户群体(如军工客户群体)的客户满意度,具有一定的指导意义。Today's market competition is becoming increasingly fierce,and the competition between inspection and testing institutions has shifted from a competitive advantage based on technological capabilities to a competition based on customer resources.Customer management has become one of the most important factors for enterprise success and greater competitiveness.Inspection and testing institutions have a wide range of customer groups and coverage.In the process of improving customer satisfaction,it is particularly important for inspection and testing institutions to avoid a"one size fits all"approach and improve the satisfaction of various customer groups.This paper focuses on studying the current situation of customer satisfaction in inspection and testing institutions and how to improve the customer satisfaction of special customer groups(such as military customer groups),which has certain guiding significance.

关 键 词：检验检测机构 特殊客户群体 客户满意度 

分 类 号：F274[经济管理—企业管理]