烟台葡萄酒的“品重”之路  

“Remarkable”Road of Yantai Wine

作　　者：高东美 何丹丹 

机构地区：[1]不详

出　　处：《走向世界》2024年第9期26-31,共6页Openings

摘　　要：新年伊始,烟台市“两会”隆重开幕,大会正式提出叫响“仙境海岸·品重烟台”的城市品牌形象。“品重”一词,早见于1912年孙中山先生到访张裕公司的题词——“品重醴泉”。历经百年,烟台再次将“品重”一词置于台前,对于烟台葡萄酒,更是不可或缺的关键词。As Yantai wine continues to be exported to the world,Yantai production area has recently skyrocketed in reputation.It has achieved one success after another,winning gold and silver awards in many well-known domestic and international wine competitions.In just the past three years,Yantai wine has won a total of 5o5 awards,with an average of 168 awards per year,ranking top among the various production areas in China.

关 键 词：城市品牌形象 张裕公司 葡萄酒 烟台市 孙中山先生 关键词 两会 

分 类 号：F42[经济管理—产业经济]