数字人类学视域下的产品创新设计  

PRODUCT INNOVATION DESIGN FROM THE PERSPECTIVE OF DIGITAL ANTHROPOLOGY

作　　者：李秋华 唐林涛[1] LI QIUHUA;TANG LINTAO

机构地区：[1]清华大学美术学院

出　　处：《设计》2024年第5期70-72,共3页Design

基　　金：清华大学自主科研计划资助,“supported by Tsinghua University Initiative Scientific Research Program”(课题编号:2021THZW)。

摘　　要：应用大数据思维为产品创新设计探索新方法,旨在推动大数据与产品创新设计理论的发展。运用跨学科的方法,归纳了数字人类学视域下大数据对产品创新设计的启发与价值。提出了大数据从生活方式、全景图和远读3个方面驱动了产品创新设计。产品创新设计将从对物的设计转向对数字化生活方式的设计,大数据驱动产品创新设计的变革。Applying big data thinking to explore new methods for product innovation design aims to promote the development of big data and product innovation design theory.Using an interdisciplinary approach,this study summarizes the inspiration and value of big data for product innovation design from the perspective of digital anthropology.It is proposed that big data drives product innovation design from three aspects:lifestyle,panoramic view and distant reading.Product innovation design will shift from the design of objects to digital lifestyle,and the transformation of product innovation design driven by big data.

关 键 词：大数据 创新设计 人类学 生活方式 全景图 远读 

分 类 号：C64[社会学]