微博评论中的道德情绪话语研究  

The moral emotion discourse in Weibo comments

作　　者：袁周敏[1] 王铭瑶 Yuan Zhoumin;Wang Mingyao

机构地区：[1]南京邮电大学外国语学院

出　　处：《外语教学》2024年第2期35-41,64,共8页Foreign Language Education

基　　金：国家社科基金重点项目“回应突发舆情的政务微博话语及政务语言能力建设研究”(项目编号:20AYY009)的阶段性研究成果。

摘　　要：近年来,基于微博平台探讨网络话语的语用特性与生成机制引起了众多学者的关注。本研究聚焦“特斯拉刹车门”事件,基于道德情绪理论,剖析特斯拉官方微博500条用户评论,研究发现:微博用户主要表现出5种道德情绪,分别是愤怒、鄙视、厌恶、同情和幸灾乐祸,且随着事件的演进呈现不同的动态情绪组合与对象所指;微博用户的情绪话语存在3种语用特征:使用表情符号、诉诸语言暴力和扩大话题范围;企业的不同回应策略与微博用户情绪呈现动态波动联结,政府及时有效介入促成了事件的顺利解决。本研究可为企业回应负面舆情提供参考,为政务部门应对突发舆情提供一定的启示。Recent years witness more and more scholars having explored the pragmatic characteristics and generating mechanisms of online discourse of the microblogging platform—Weibo.This study focuses on“the Tesla brake failure incident”and analyses 500 user comments on Tesla’s official microblog based on moral emotion theory.It is found that microblog users mainly exhibit five types of moral emotions,namely anger,disgust,distain,sympathy and schadenfreude,showing different combinations of emotions and their targets with the dynamic evolution of the incident;microblog users’emotional discourse has three pragmatic characteristics,using emoticons,resorting to aggressive language and expanding topic scope;the different response strategies of the enterprise are dynamically linked to emotions of microblog users,and the government’s timely and effective intervention contribute to the smooth resolution of the incident.This study can provide references for enterprises to respond to negative public opinion,offering some insights for government departments to respond to emergent public opinions.

关 键 词：情绪话语 微博话语 道德情绪 突发舆情 

分 类 号：H030[语言文字—语言学]