创新行为模式转型赋能共享价值目标过程:一项多案例研究  

The Process of Enabling Shared Value Targets in the Mode Transformationof Innovation Behavior: A Multi-case Study

作　　者：鲁晓玮 刘培 盛亚[3] 祁慧博[1] 葛笑春[3] Lu Xiaowei;Liu Pei;Sheng Ya;Qi Huibo;Ge Xiaochun(School of Economics and Management,Zhejiang A&F University,Hangzhou 311300,China;School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China;School of Business Administration,Zhejiang Gongshang University,Hangzhou 310018,China)

机构地区：[1]浙江农林大学经济管理学院,浙江杭州311300 [2]中山大学旅游管理学院,广东广州510275 [3]浙江工商大学工商管理学院,浙江杭州310018

出　　处：《科技进步与对策》2024年第7期40-48,共9页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(72072164);国家社会科学基金项目(21BGL076);浙江农林大学人才发展项目(2022FR008)。

摘　　要：已有研究较多关注企业创新行为,且将创新行为视为同质化创新实践,难以解释企业多样化创新行为选择及绩效差异。通过对两家社会导向性企业进行案例分析发现:①企业仅采取技术创新或社会创新行为模式不能为其带来高绩效;②社会创新导向企业经历初始期、转型期两个阶段,对比两阶段创新行为发现,企业经历由单一模式向双重模式转型,各阶段价值创造分别呈现单一价值追求、价值目标重构和共享价值追求逻辑。构建企业创新行为模式转型实现共享价值的总体分析框架,解析社会导向型企业的创新行为转型过程,探究外部社会需求在各阶段转型过程中的驱动作用,使企业与外部利益相关者协同演化创新理论在企业创新行为模式转型领域得到深化和拓展,研究结论对于赋能共享价值创造具有一定启发意义。It is well-recognized that the innovation behavior of enterprises is the core of enhancing enterprise value in a complex and ever-changing environment,and the innovation behavior of enterprises has been stressed in the existing research.However,it is usually regarded as a homogeneous innovation practice,which makes it difficult to explain the choice of diversified innovation behavior of enterprises and their performance differences.Besides,there is a lack of exploration of the path and mechanism for realizing shared value.On the basis of relevant literature review and theoretical analysis,this paper conducts a cross-case analysis of two typical enterprises with social innovation attributes from the manufacturing and agricultural and forestry development industries.In order to ensure the reliability and validity of the study,the paper collects data from multiple sources,conducts semi-structured interviews,and establishes a case database to improve research reliability.Then it explores how enterprises can achieve the promotion effect of different innovation behavior on their shared value targets through rational resource allocation.It further analyzes how to play an innovative role and handle the relationship between differentiated innovation behavior,and then improve the mechanism of enterprise value creation.Finally,it shows how enterprises achieve the balance of differentiated innovation behavior,which then affects the complete process of enterprises’shared value targets.It is found that(1)by simply promoting technological innovation or focusing on the social innovation behavior mode,enterprises can not achieve high performance.While developing new products,enterprises can also solve social problems such as pollution and energy consumption through energy conservation and emission reduction,energy consumption reduction and innovative behavior,and use two innovative behavior,namely technological innovation and social innovation behavior to achieve market competitiveness.Ultimately,they can promote the production

关 键 词：创新行为 共享价值创造 社会导向型企业 差异化转型 

分 类 号：F272.2[经济管理—企业管理]