风险规避型闭环供应链差别定价决策  

Differential Pricing Decisions in Risk-based Closed-loop Supply Chain

作　　者：胡翠红[1] 吴中碧 HU Cui-hong;WU Zhong-bi(College of Economics&Management,Southwest University of Science and Technology,Mianyang 621010,China)

机构地区：[1]西南科技大学经济与管理学院,绵阳621010

出　　处：《价值工程》2024年第10期41-43,共3页Value Engineering

摘　　要：在不确定市场需求和回收数量的背景下,将决策者风险规避行为纳入到闭环供应链中,研究决策者风险规避系数、消费者WTP(willing to pay)、不确定性水平对闭环供应链的定价影响。研究发现:决策者的风险规避系数会间接影响回收价格;消费者WTP对再制品销售价格总是有利的,但对新产品销售价格和回收价格的影响与决策者风向规避特性有关;不确定性水平对定价决策的影响与风险持有者有关。In the context of uncertain market demand and recycling quantity,the risk avoidance behavior of decision-makers is incorporated into the closed-loop supply chain,and the impact of decision-maker risk avoidance coefficient,consumers WTP(willing to pay),and uncertainty level on the pricing of the closed-loop supply chain is studied.Research has found that the risk aversion coefficient of decision-makers indirectly affects the recovery price.Consumers WTP always has favorable prices for the sale of remanufactured products,but the impact on the sales and recycling prices of new products is related to the decision-maker's tendency to avoid them.The impact of uncertainty level on pricing decisions is related to risk holders.

关 键 词：闭环供应链 不确定性 风险规避 差异定价 WTP 

分 类 号：F274[经济管理—企业管理]