中国文化贸易出口的高质量发展研究:基于语言情景视角  

Research on the high-quality development of Chinese cultural trade exports:Based on the perspective of language scenarios

作　　者：张玲 ZHANG ling(School of Humanities and Law,North China University of Technology,Beijing 100144,China)

机构地区：[1]北方工业大学文法学院,北京100144

出　　处：《中国软科学》2024年第4期37-45,共9页China Soft Science

基　　金：中国高等教育学会重点课题项目“一带一路背景下外语教育研究:基于文化贸易及文化传播视角”(23WYJ0302)。

摘　　要：文化贸易出口是国家软实力和国际影响力的重要体现,而语言在文化贸易中扮演着重要角色。使用2010—2022年国际数据,实证检验了语言距离、语言能力与文化贸易之间的关系。结果表明:语言距离阻碍了文化贸易出口,但语言能力有效缓解了语言距离对文化贸易的阻碍作用。同时,语言能力在市场开放度高的国家、与我国签订自由贸易协定的国家和出口复杂度高的国家,更能有效地缓解语言距离对文化贸易的阻碍作用。进一步研究发现,语言能力更能缓解语言距离对核心文化贸易的阻碍作用,而数字技术弱化了语言能力对语言距离的缓解作用,但在数字技术较低的国家中缓解作用更显著。为此,应积极、精准缓解不同情景下语言因素的负面影响,进一步提高文化贸易竞争力。The export of cultural trade is an important embodiment of a country’s soft power and international influence,and language plays an important role in cultural trade.Using international data from 2010-2022,this paper empirically examines the relationship between language distance,language ability and cultural trade.The results show that language distance impedes the export of cultural products,but language ability effectively alleviates the impeding effect of language distance.At the same time,language ability can effectively alleviate the obstructing effect of language distance on cultural trade in the context of higher market openness,free trade agreement signing with China and high export complexity.Further research finds that language ability can better mitigate the obstructive effect of language distance on core cultural trade,while the use of digital technology weakens the mitigating effect of language ability on language distance,but the mitigating effect is more significant in countries with low digital technology.Therefore,we should actively and accurately mitigate the negative impact of language factors in different scenarios,and further improve the competitiveness of cultural trade.

关 键 词：文化贸易 语言距离 语言能力 核心文化贸易 

分 类 号：G124[文化科学]