不同数字技术投资模式决策及其对绿色供应链定价影响  

Different digital technology investment model decision and its impact on green supply chain pricing

作　　者：刘基良[1] 刘名武 LIU Ji-liang;LIU Ming-wu(School of Preparatory Education,Southwest Minzu University,Chengdu 610041,China;School of Economics and Management,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]西南民族大学预科教育学院,四川成都610041 [2]重庆交通大学经济与管理学院,重庆400074

出　　处：《西南民族大学学报（自然科学版）》2024年第2期206-217,共12页Journal of Southwest Minzu University(Natural Science Edition)

基　　金：西南民族大学中央高校基本科研业务费专项资金资助(2020SYB79)。

摘　　要：将数字技术投资模式引入绿色供应链定价决策中,分别构建数字技术固定投资模式和边际投资模式情形下的供应链模型,研究不同数字技术投资模式对绿色供应链定价决策影响.研究发现,(1)两种模式下,制造商分别存在一个改善自身利润的数字技术投资成本阈值,存在一个数字技术投资合作区间,提出零售商收益分享+罗宾斯坦恩讨价还价模型达成供应链双赢;(2)数字技术边际投资模式下的批发价(零售价)大于数字技术固定投资模式下的批发价格,但数字技术固定投资模式下的产品绿色度比数字技术边际投资模式下大;(3)两种数字技术投资模式都能带来零售商利润的改善,且零售商利润在数字技术固定投资模式下更大.相同数字技术投资总成本下,数字技术固定投资模式更有利于提高供应链成员企业的利润.The digital technology investment model was introduced into the pricing decision of a green supply chain,and the sup-ply chain model under the fixed investment model and marginal investment model of digital technology was constructed,respec-tively.The influence of different digital technology investment models on the pricing decision of green supply chain was stud-ied.Under the two models,there was a digital technology investment cost threshold for manufacturers to improve their own prof-its,and there was a digital technology investment cooperation range.The retailer′s revenue sharing+Robin Stein bargaining model was proposed to achieve a win-win supply chain.The wholesale price(retail price)under the digital technology marginal investment mode was greater than the wholesale price under the digital technology fixed investment mode,but the greenness of the product under the digital technology fixed investment mode was greater than that under the digital technology marginal in-vestment mode.Both digital technology investment modes could improve retailers′profits,and retailers′profits were greater in the fixed investment mode of digital technology.Under the same total investment cost of digital technology,the fixed investment mode of digital technology was more conducive to improving the profits of supply chain member enterprises.

关 键 词：绿色供应链 罗宾斯坦恩讨价还价模型 投资模式 定价决策 收益分享合同 

分 类 号：F274[经济管理—企业管理] X322[经济管理—国民经济]