数字平台场域互动观的建构研究  

The Field Interaction View of Digital Platforms

作　　者：舒成利[1] 刘芳颖 赵晶旭 高山行[1] SHU Chengli;LIU Fangying;ZHAO Jingxu;GAO Shanxing(School of Management,Xi'an Jiaotong University,Xi'an 710049,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《华东经济管理》2024年第4期59-71,共13页East China Economic Management

基　　金：国家社会科学基金重大项目“数字经济背景下我国企业战略管理新范式建构研究”(22&ZD146);国家自然科学基金面上项目“战略联盟网络中的联系和竞合对焦点企业创新的影响机制:中、美上市公司的比较研究”(71972150)。

摘　　要：文章依据社会学中的场域理论,提出“数字平台场域互动观”。研究发现,数字平台具有“场域”属性,是一种商业场域,场域理论在此具有独到的解释力;互动在数字平台中扮演核心角色,是数字平台运行的微观基础;数字平台的场域互动模式包括同场域互动模式、跨场域互动模式和复跨场域互动模式;数字平台的互动模式决定了其治理机制,并呈现出多样化的特点,从而要求有相对应的保障机制。文章构建了一个平台研究的系统性理论框架,为推动数字平台领域研究、数字平台健康持续发展以及政府有效精准地规制数字平台提供了新思路。Drawing insights from field theory in sociology,this study proposes"Field Interaction View of Digital Plat⁃forms"(FIVDP).The FIVDP proposed in this study covers four main aspects as follows:Digital platforms have the feature of"field"and it can be regarded as a business field,which supports the power of field theory;the core of digital platforms is interaction which becomes the microfoundation of the platform economy;there are three typical patterns of field interac⁃tion of digital platforms of the same-field interaction pattern,cross-field interaction pattern,and compound and crossfield interaction pattern;the governance mechanisms for interaction fields are determined by the interaction patterns and differ across different interaction patterns of digital platforms,which requires different supporting mechanisms.In conclu⁃sion,this study introduces a comprehensive theoretical framework for understanding digital platforms.The framework adds novel insights to the prior studies on digital platforms and offers pragmatic and actionable recommendations for the government to precisely regulate the platform economy for its healthy and sustainable development.

关 键 词：数字平台 场域理论 互动模式 治理机制 保障机制 

分 类 号：F49[经济管理—产业经济]