民族村寨旅游者表演行为的生成机制研究——以德夯苗寨为例  

A Study on the Generating Mechanism of Tourist Performance Behavior in Ethnic Villages:A Case Study of Dehang Miao Village

作　　者：王兆峰[1] 陈勤昌 WANG Zhaofeng;CHEN Qinchang(College of Tourism,Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《旅游科学》2024年第2期1-16,共16页Tourism Science

基　　金：国家自然科学基金项目“武陵山区传统村落文化景观保护性价值补偿标准的测度及机制”(41971188)。

摘　　要：在旅游研究的“表演转向”思潮下,客观审视民族村寨旅游者表演行为的生成逻辑,可为深化表演性理论和优化民族村寨旅游管理提供参考依据。文章从表演性理论视角切入,以湘西德夯苗寨为考察样本,采用扎根理论研究方法划分受访者文本内容,探析民族村寨旅游者表演行为特征的生成机制。结果显示:(1)舞台设置、角色互动、独自表演和感知距离4项主范畴,共同组成了民族村寨旅游者表演行为生成的核心要素,文章据此构建了旅游者表演行为特征分析框架。(2)旅游者是具有能动性的表演者,其表演行为既包含角色协商和运作一致的角色互动特征,也包括反叛与服从的独自表演特征。(3)感知距离分为心理距离、认知距离,以及个体远离与超越,三者揭示出旅游者表演行为特征生成的深层次因素,影响着旅游者在民族村寨剧场舞台的具身性和认同感建构。最后,文章从增强旅游者游憩体验、加快非遗活化实践、优化民族村寨开发管理等方面提出建议启示。Under the trend of"performance turn"in tourism research,objectively examining the generating logic of tourists'performance behavior in ethnic villages will provide a reference for deepening the performance theory and optimizing the tourism management of ethnic villages.From the perspective of performance theory,this paper took Dehang Miao Village in western Hunan as the sample,used the grounded theory to classify the text content of the respondents,and explored the generation mechanism of the performance behavior characteristics of tourists in ethnic villages.The results show that:(1)The four main axis categories of stage setting,role interaction,performance alone and perceived distance jointly constitute the core elements of the generation of tourists'performance behavior in ethnic villages.On this basis,the article constructed a framework for analyzing the characteristics of tourist performance behavior.(2)Tourists are active performers,whose performance behavior includes both the interactive characteristics of role negotiation and operation consistency,and the independent performance characteristics of rebellion and obedience.(3)Perceived distance is divided into psychological distance,cognitive distance and individual distance and transcendence.These three factors reveal the deep-level factors of tourists'performance behavior characteristics,which affect tourists'embodiment and identity construction in the ethnic village theater stage.Finally,this paper summarized suggestions and enlightenments from the aspects of enhancing the recreational experience of tourists,promoting the activation and inheritance of intangible cultural heritage tourism,and enhancing the development and management of ethnic villages.

关 键 词：表演转向 旅游表演行为 扎根理论 生成机制 德夯苗寨 

分 类 号：F592.7[经济管理—旅游管理]