基于财务战略矩阵的某典型企业股利分配政策研究  

Research on Dividend Distribution Policy of a Typical Enterprise Based on Financial Strategy Matrix

作　　者：周让 蔡岩松[1] Zhou Rang;Cai Yansong(School of Economics and Business Administration,Heilongjiang University,Harbin 150006)

机构地区：[1]黑龙江大学经济与工商管理学院,黑龙江哈尔滨150006

出　　处：《中阿科技论坛（中英文）》2024年第4期68-72,共5页China-Arab States Science and Technology Forum

摘　　要：股利政策作为现代公司理财活动的三大核心内容之一,对公司的健康发展至关重要。合理的股利政策有助于提升资金使用效率,不仅能给予投资者合理的回报,还可以更好地塑造公司形象。然而,当前部分公司的股利分配政策缺乏科学性和稳定性,不仅制约着公司自身的发展,还阻碍着资本市场的良性发展。文章选择上市公司海澜之家作为研究对象,构建其近十年财务战略矩阵模型。通过分析和评价海澜之家股利分配政策后认为,海澜之家存在股利分配政策与财务战略矩阵不匹配、在资金短缺状态时股利支付率偏高等问题,并针对问题提出了若干应对措施建议。As one of the three core components of modern corporate financial activities,dividend policy is crucial for the healthy development of companies.A sound dividend policy can help enhance the efficiency of capital utilization,which not only ensure investors reasonable returns,but also better shaping the company's image.However,the policies of some companies lack scientificity and stability,which not only restricts the development of the company itself,but also hinders the benign development of the capital market.In this context,the article constructs the financial strategy matrix model of the listed company Heilan Home for the past decade.After evaluating its dividend distribution policy,it is believed that there are issues such as the mismatch between the dividend distribution policy and the financial strategy matrix,as well as high dividend payout rates in the state of capital shortage.In the end,several countermeasures are proposed to address these issues.

关 键 词：财务战略矩阵 EVA 股利分配政策 海澜之家 

分 类 号：F27[经济管理—企业管理]