网络科学理论与方法在旅游领域中的应用:研究进展与展望  

Research Progress and Prospects on the Applications of Theories and Methods in Network Science to Tourism Domains

作　　者：郑允豪 张毅[1] 牟乃夏[2] 蒋琪 刘瑜[1] ZHENG Yunhao;ZHANG Yi;MOU Naixia;JIANG Qi;LIU Yu(Institute of Remote Sensing and Geographical Information Systems,School of Earth and Space Sciences,Peking University,Beijing 100871,China;College of Geodesy and Geomatics,Shandong University of Science and Technology,Qingdao 266590,China;Faculty of Information Science and Engineering,Ocean University of China,Qingdao 266100,China)

机构地区：[1]北京大学地球与空间科学学院遥感与地理信息系统研究所,北京100871 [2]山东科技大学测绘与空间信息学院,青岛266590 [3]中国海洋大学信息科学与工程学部,青岛266100

出　　处：《地球信息科学学报》2024年第2期259-273,共15页Journal of Geo-information Science

基　　金：国家自然科学基金项目(41830645)。

摘　　要：网络科学为全面探索旅游领域中各研究对象间的动态关系结构提供了有力支撑,打破了传统研究缺乏系统性思维的局限,对于进一步理解旅游业的运行规律具有重要意义。近年来随着旅游业的数字化变革,旅游信息变得更具灵活性与可扩展性,大幅提高了网络科学理论与方法在旅游领域中的应用可行性。本文对与网络科学理论与方法在旅游领域中的应用研究相关的学术论文进行了系统梳理,并通过多尺度的视角归纳该领域的核心研究内容。本文首先概述了相关理论基础和应用现状,之后根据不同观测尺度下的旅游领域网络现象进行研究进展总结,具体为:微观尺度关注于目标旅游行动者的交互属性,介观尺度关注于旅游行动者的聚集现象,宏观尺度关注于旅游行动者网络的全局拓扑结构特征。在此基础上,本文指出了当前研究存在的问题(如数据可靠性、成果可解释性等),并对相关研究在当前的大数据时代与复杂性科学新纪元背景下的未来发展方向(如多尺度研究框架、多层网络等)进行了梳理,从而为后续研究提供思路。Network science provides abstract models for analyzing complex phenomena in the real world.With the support of network science theories and methods,researchers are able to explore the dynamic relationship between research objects in tourism domains from a more systematic perspective.This unique viewpoint is of great significance for further understanding the operation rules of tourism and promoting the balanced and sustainable development of related industries.With the digitalization of tourism,tourism information has become more flexible and scalable,which has significantly increased the applicability of network science theories and methods in tourism domains.Against this background,research on the applications of network science theories and methods in tourism domains has received extensive attention in recent years.In view of this,this paper systematically reviews the published articles related to the applications of network science theories and methods in tourism domains and summarizes the main research contents through a multi-scale perspective.Specifically,this paper first outlines the backgrounds of related theoretical foundations and application scenarios.The most common types of tourism networks,including interpersonal networks,tourist flow networks,economic networks,etc.,are summarized through a "node-edge" structure.Important concepts and terms in network science,especially the differences and relations between complex networks and social networks as two "research paradigms",are also highlighted.Following that,this paper summarizes the progress of the applications of network science theories and methods in tourism domains at different scales of observation(i.e.,microscopic,mesoscopic,and macroscopic).Among these scales,the microscopic scale focuses on the interactive properties of tourism actors,the mesoscopic scale is often used to describe the aggregation phenomena of tourism actors,and the macroscopic scale focuses on the global topological structural features of the tourism actor networks in touris

关 键 词：旅游研究 网络科学 系统论 信息化 旅游管理 社会网络 复杂性 

分 类 号：F590[经济管理—旅游管理]