基于旅伴效应的游客就餐行为分析  

Understanding the Dining Behavior of Foodie Tourists under the Influence of Travel Partner Effects

作　　者：牟乃夏[1] 卞书娣 王艳慈 张灵先[1] 郑允豪 Teemu Makkonen 杨腾飞 MOU Naixia;BIAN Shudi;WANG Yanci;ZHANG Lingxian;ZHENG Yunhao;Teemu Makkonen;YANG Tengfei(College of Geodesy and Geomatics,Shandong University of Science and Technology,Qingdao 266590,China;Institute of Remote Sensing and Geographical Information Systems,School of Earth and Space Sciences,Peking University,Beijing 100871,China;Karelian Institute,University of Eastern Finland,Joensuu FI-80101,Finland;Aerospace Information Research Institute,Chinese Academy of Sciences,Beijing 100094,China)

机构地区：[1]山东科技大学测绘与空间信息学院,青岛266590 [2]北京大学遥感与地理信息系统研究所,北京100871 [3]东芬兰大学卡累利阿研究所,约恩苏FI-801014 [4]中国科学院空天信息创新研究院,北京100094

出　　处：《地球信息科学学报》2024年第2期408-423,共16页Journal of Geo-information Science

基　　金：国家自然科学基金项目(42171460)。

摘　　要：美食已成为游客旅途中乐意分享的热点话题,进一步揭示了游客的旅游行为特征,分析不同旅伴角色下游客就餐行为的差异能更好地理解旅游中的旅伴效应。本文以2012—2020年重庆市美食游记为研究数据,采用社会网络分析等方法研究不同旅伴游客的就餐行为差异,研究表明:(1)游客就餐网络(食物网络和餐厅网络)结构受旅伴影响显著。旅伴的加入有效提升了食物网络节点联系的紧密程度,并扩展了餐厅网络节点关联的空间范围;(2)旅伴角色影响游客在旅程中对特色食物类型的选择。其中,无旅伴的游客(独自一人)在体验特色食物类型时呈现“被动保守型”、旅伴角色为三五好友的游客呈现“遍历型”,而其他旅伴角色的游客呈现“随意/兴趣型”;(3)独自旅行游客和旅伴角色为闺蜜、家庭、情侣以及三五好友游客的就餐行为差异反映了旅伴和社会关系的交叉影响,是美食旅游动机下个体和群体面向多因素综合作用的就餐决策结果。本文从食物类型和餐厅2个视角揭示了不同旅伴角色下的游客就餐行为特征,为深度刻画人群移动行为机理和社会因素影响下的人群活动时空动态提供了科学指导。Food attracts a large number of foodie tourists to travel together.Although previous research has discussed food tourism mainly from the point of view of customer satisfaction,there is still an evident gap in our knowledge about the travel behavior of foodie tourists and the influences of their travel partners on travel patterns.This paper uses travel diary data from Qunar.com and takes foodie tourists in Chongqing,China as an example to analyze the influence of travel partner types on tourists' "dining trajectories".In this paper,we proposed a research framework for the dining behavior characteristics of foodie tourists from the perspective of travel partners based on travel diaries.As restaurants have the characteristics of various categories and dense distribution,the characteristics of tourists' dining behavior were explored from two aspects:food types and spatial distribution of restaurants.Firstly,the foodie tourists' dining behavior network(the flow network between food types and the flow network between restaurants) was constructed.Secondly,the social network analysis of food network was carried out,and the changes of community relationship between food types were explored by community detection and the results of food network structure index analysis.Then the social network analysis of the restaurant network was carried out,and foodie tourists' dining behavior characteristics were explored by structural indicators of the restaurant network.The results show that:(1) The food network characteristics of tourists with different travel partner roles differed significantly.The nodes of food network of solo tourist(no travel partners) were not connected closely,while the food network of other travel partner role showed obvious small-world characteristics;(2) The role of travel partners influenced tourists' choice of specialty food types.In particular,solo tourists showed a "passive and conservative" type of dining,tourists with three or five friends showed a "try all the specialties" type of dining,and tourists

关 键 词：美食旅游 游记数据 旅伴角色 社会网络 就餐行为 食物类型 餐厅 重庆 

分 类 号：F592.7[经济管理—旅游管理] F719.3[经济管理—产业经济] F713.55