基于结构方程模型分析的明式家具图案感知偏好研究  

A Study on Perceived Preferences of Ming-Style Furniture Patterns Based on Structural Equation Modeling Analysis

作　　者：薛忆思 蔡军 宋美娇[1] 林秋丽 方海 

机构地区：[1]广东工业大学艺术设计学院,广东广州510062 [2]清华大学美术学院,北京10089

出　　处：《家具与室内装饰》2024年第3期20-25,共6页Furniture & Interior Design

基　　金：粤港澳大湾区发展广州智库2019年度重点课题(2019GZWTZD08);广州市社会科学规划项目(2019GZWTZD08)。

摘　　要：明式家具图案的审美体验在现代产品设计中屡见不鲜,而理解消费者视觉加工中偏好与图案感知之间的关系,对传统图案在现代产品中的装饰应用至关重要,但至今尚无研究解释消费者视觉加工中审美偏好与明式家具图案感知之间的关系。因此采用结构方程模型分析方法,探讨明式家具图案感知和偏好的关系。采用问卷量表法收集数据,利用SPSS和AMOS软件进行路径系数分析、相关性分析和调节分析等。结果表明:在明式家具图案感知中,熟悉度、复杂度、美感度、抽象度和动态度等感知因素与偏好有显著的正相关关系,其中熟悉度是明式家具图案感知偏好的最佳衡量指标;所提出的模型在专业组和非专业组中具有差异性,但兴趣值的高低均对两组的感知偏好有显著的正向调节作用。上述结果为明式家具图案在现代产品装饰中的实际应用提供参考依据。The aesthetic experience of Ming-style furniture patterns is common in modern product design,and understanding the relationship between consumer preference in visual processing and pattern perception is crucial for the decorative application of traditional patterns in modern products,but no study has yet explained the relationship between aesthetic preference in consumer visual processing and pattern perception of Ming-style furniture.Therefore,this paper adopts structural equation modeling analysis to explore the relationship between Ming-style furniture pattern perception and preference.The questionnaire scale method was used to collect data,and SPSS and AMOS software were used to conduct path coefficient analysis,correlation analysis,and moderation analysis.The results show that in Ming-style furniture pattern perception,factors such as familiarity,complexity,beauty,abstractness,and dynamicity have a significant positive correlation with preference,with familiarity being the best measure of perceived preference for Ming-style furniture patterns.The proposed model has differences between the professional and non-professional groups,but the high and low values of interest have a significant positive moderating effect on the perceived preference of both groups.The above results provide a reference basis for the practical application of Ming-style furniture patterns in modern product decoration.

关 键 词：明式家具图案 感知偏好模型 结构方程分析 群组分析 兴趣调节 

分 类 号：TS664.1[轻工技术与工程]