开放式创新社区不同用户群体知识共享角色与协同作用研究--基于小米社区的扎根探索  

Research on Knowledge Sharing Roles and Synergies of Different User Groups in Open Innovation Community--Grounded Theory Exploration Based on Xiaomi Community

作　　者：沈占波[1] 王蒙 刘建泽 Shen Zhanbo;Wang Meng;Liu Jianze(School of Management,Hebei University,Baoding 071002,China)

机构地区：[1]河北大学管理学院,河北保定071002

出　　处：《现代情报》2024年第5期32-44,共13页Journal of Modern Information

基　　金：国家社会科学基金项目“社会化媒体背景下品牌对抗忠诚行为的影响机制与治理研究”(项目编号:21BGL132);2023年度河北省社会科学发展研究课题“河北省创新生态系统内参与主体间知识共享对节点企业创新绩效的影响研究”(项目编号:20230203010)。

摘　　要：[目的/意义]开放式创新社区是用户进行知识共享的重要场所,厘清不同用户群体的知识共享角色与协同作用,对于管理者提升社区知识共享水平来说至关重要。[方法/过程]本文首先通过K-means聚类定位领先用户、核心用户、长尾用户,之后通过扎根理论研究方法,探析3类用户群体在知识共享过程中的角色特征和协同作用。[结果/结论]研究主要有3点发现:第一,3类用户群体均会经历知识整合、知识产出、知识传播、知识应用4个阶段。第二,3类用户群体分别扮演着知识挖掘者与创作者、知识串联者与扩散者、知识吸收者与实践者的不同角色。第三,3类用户在知识共享过程中相互影响、协同并进。[Purpose/Significance]Open innovation community is an important place for users to share knowledge.It is crucial for managers to clarify the roles and synergies of knowledge sharing among different user groups to improve the level of knowledge sharing in the community.[Methods/Process]This paper firstly located the leading users,core users and long tail users through K-means clustering,and then analyzed the role and synergies of the three user groups through grounded theory.[Result/Conclusion]There are three main findings in the research.First,three types of user groups experience four stages of knowledge integration,knowledge production,knowledge dissemination and knowledge application.Secondly,three types of user groups play different roles in the process of knowledge sharing,such as knowledge miner and producer,knowledge integrator and diffuser,knowledge absorber and practitioner.Third,the three types of users influence each other and cooperate in the process of knowledge sharing.

关 键 词：开放式创新社区 知识共享 领先用户 核心用户 长尾用户 

分 类 号：G203[文化科学—传播学]