基于OBE理念的农产品市场营销课程建设研究  

作　　者：赵意焕[1] 孙楚 

机构地区：[1]河南农业大学文法学院,郑州450046

出　　处：《高教学刊》2024年第12期74-78,共5页Journal of Higher Education

基　　金：2021年度国家社科基金项目“美好生活向度下的农村集体经济发展问题与路径研究”(21BKS121);2023年河南省研究生精品教材项目“《农产品市场营销》”(YJS2023JC15);2023年河南农业大学研究生精品教材项目“《农产品市场营销》”阶段性成果(无编号)。

摘　　要：近年来,中国农业高等院校在推进教育改革和乡村振兴的进程中发挥着不可或缺的作用。在高等教育改革背景下,农业高等院校尤其需要结合实际需要完善农产品市场营销课程。该文探讨基于OBE(Outcome-Based Education)理念的农产品市场营销课程建设路径。农产品市场营销课程内容丰富多样、实践性强、行业特征突出。在课程建设中,需要设定明确的学习目标和结果,完善教与学的目标考核体系,重视纳入跨学科知识和实际经验,构建课程的持续改进和反馈机制。In recent years,Chinese agricultural institutions of higher learning have played an indispensable role in the process of promoting educational reform and rural revitalization.Under the background of higher education reform,agricultural colleges and universities especially need to improve the agricultural product marketing courses according to the actual needs.This paper discusses the construction path of agricultural products marketing course based on the OBE(Outcome-Based Education)concept.The course content of Agricultural Product Marketing is rich and diverse and has strong practical,prominent industry characteristics.In the course construction,it is necessary to set clear learning objectives and results,improve the objective assessment system of teaching and learning,attach importance to the inclusion of interdisciplinary knowledge and practical experience,and build a continuous improvement and feedback mechanism of the course.

关 键 词：农产品市场营销 课程建设 乡村振兴 农业高等院校 营销人才 

分 类 号：G640[文化科学—高等教育学]