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作 者:陈长旭 王丹 魏翔 李雪静 CHEN Changxu;WANG Dan;WEI Xiang;LI Xuejing(School of Media,Xinyang Normal University,Xinyang 464000,China;School of Language and Media,Xinyang Vocational and Technical College,Xinyang 464000,China)
机构地区:[1]信阳师范大学传媒学院,河南信阳464000 [2]信阳职业技术学院语言与传媒学院,河南信阳464000
出 处:《信阳农林学院学报》2024年第1期142-146,共5页Journal of Xinyang Agriculture and Forestry University
基 金:河南省社会科学规划项目(2022BKS037)。
摘 要:新媒体时代的到来改变了传统的信息传播方式,也深刻地影响了大学生们的网络话语表达习惯,给高校思想政治教育工作带来了极大的挑战。为了更好地适应新媒体的“微语言”话语环境和“去中心化”传播模式,提高话语传播力,高校网络思政教育工作需要主动调整话语角色关系,以实现积极的话语顺应,同时,还要对网络思想政治教育话语的文本符号、结构方式、语言模因进行调整和创新。The arrival of the new media era has changed the traditional way of information transmission,but also profoundly affected the expression habits of college students'network discourse,to the ideological and political education of colleges and universities has brought great challenges.In order to better adapt to the"micro-language"discourse environment and the"decentralized"communication mode of new media,and improve the effectiveness of discourse communication,the network ideological and political education in universities needs to actively adjust the role relationship of discourse to achieve positive discourse adaptation.At the same time,it also needs to adjust and innovate the text symbols,structural modes and language memes of the network ideological and political education discourse.
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