如何讲好中国政治文化的故事?——论跨文化传播的边缘策略  

How to Tell the story of Chinese Political Culture well?--On the Marginal Strategy of Cross-Cultural Communication

作　　者：张健 宋玉生 Zhang Jian;Song Yusheng(School of Communication,Soochow University)

机构地区：[1]苏州大学传媒学院,江苏苏州215123

出　　处：《新闻界》2024年第4期48-60,86,共14页Journalism and Mass Communication

基　　金：江苏省研究生科研与实践创新计划项目“跨文化传播的边缘策略”(KYCX23_3215);国家社科基金项目“数字时代青年中华民族认同的培育路径研究”(20BXW002);苏州大学重大培育项目“大国竞争视野下美国涉华舆论的热点与对策研究”(NH33720022)。

摘　　要：在划分出文化的外围的基础上,提出跨文化传播的边缘策略,对讲好中国政治文化的故事具有重要意义。文化的外围意指符号、外在直观事物、生活方式,它们具有较强传播性与渗透性,而多元文化的外围在现代性、西方化、人的情感本能层面上享有共通的意义空间,可以跨越文化差异与意识形态分歧。由此,实现跨文化传播的边缘策略的关键在于讲好“三个故事”:讲述器物的故事,即跨文化传播的重点内容应该是中国的物质富足与技术进步,它们是西方人最能够理解的中国故事;重视“他们的故事”,即持续扩大、深化改革开放,向在华西方人群展现真实、开放、包容的中国社会生活;挖掘历史的故事,即展示中国社会主义革命的历史生活、中国乡村生活图景,亦为现代性危机、西方化弊陋的解决提供想象资源。This paper tries to propose a marginal strategy of cross-cultural communication on the basis of dividing the periphery of culture in order to tell the story of Chinese political culture well.The peripheryof culture refers to symbols,external intuitive things and life style,which are communicative and pervious.The periphery of multi-culture has a common meaning space at the level of modernity,Westernization and human emotional instinct,which can span cultural differences and ideological differences.The relevant suggestions include:telling the story of artifacts,that is,thefocus of cross-cultural communication should be on Chinese material abundance and technological progress,which are the most understandable Chinese stories that Westerners can understand;Paying attention to"story of them":to continue to expand and deepen reform and opening up,and show the Western people in China a true,open and inclusive social ife;Digging historical stories,that is,showing the historical life of China's socialist revolution and the picture of China's rural life,they can provide imaginative resources for solving the crisis of modernity and the disadvantages of Westernization.

关 键 词：跨文化传播 边缘策略 文化外围 

分 类 号：G206[文化科学—传播学]