可持续发展背景下时装共享接受意愿的影响  

Influence of willingness to accept fashion sharing in context of sustainable development

作　　者：汪宏峰 张云鹤 朱晓瑜 田丙强[1,2] 曲洪建[1,2] WANG Hongfeng;ZHANG Yunhe;ZHU Xiaoyu;TIAN Bingqiang;QU Hongjian(School of Textiles and Fashion,Shanghai University of Engineering Science,Shanghai 201620,China;Shanghai Fashion Creative Design and Digital Technology Professional Service Platform,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学纺织服装学院,上海201620 [2]上海工程技术大学,上海市服装创意设计与数字化技术专业公共服务平台,上海201620

出　　处：《上海工程技术大学学报》2024年第1期101-110,共10页Journal of Shanghai University of Engineering Science

基　　金：上海市科委科技创新行动计划项目资助(18030501400)。

摘　　要：以时装共享为研究对象,在文献梳理的基础上,构建时装共享影响因素和接受意愿理论模型。基于调查数据,采用因子和回归分析法,验证各因素间的关系和影响。研究表明:经济利益、时尚参与度、自我愉悦体验、社会投射、过去的可持续行为、共享服务均正向影响时装共享接受意愿;感知风险不具有中介作用;感知价值在时装共享影响因素与共享意愿中有正向中介作用;性别在经济利益、自我愉悦体验与时装共享接受意愿之间存在正向调节作用。研究结论为时装共享市场发展提供实践启示。Taking fashion sharing as the research object,a theoretical model of fashion sharing influencing factors and acceptance willingness was constructed on the basis of literature review.Based on the questionnaire survey data,factor and regression analysis were used to verify the relationship and influence.The study shows that economic benefits,fashion participation,self-pleasure experience,social projection,past sustainable behaviors,and shared services all affect the willingness to accept fashion sharing positively;perceived risk does not play a mediating role,and perceived value has a positive impact on factors influencing fashion sharing and willingness to share.Gender has a positive moderating effect between economic interests,self-pleasure experience and willingness to accept fashion sharing.The research conclusions can provide practical inspiration for the development of fashion sharing market.

关 键 词：时装共享 感知价值 感知风险 影响因素 接受意愿 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]