数字平台生态嵌入对商业模式创新的影响研究——基于资源编排理论的视角  

Impact of Digital Platform Ecological Embeddedness on Business Model Innovation-Based on the Resource Orchestration Theory

作　　者：王炳成[1] 孙玉馨 张士强[1] 曾丽君[1] WANG Bing-cheng;SUN Yu-xin;ZHANG Shi-qiang;ZENG Li-jun(College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,China)

机构地区：[1]山东科技大学经济管理学院,青岛266590

出　　处：《研究与发展管理》2024年第2期101-112,共12页R&D Management

基　　金：国家社会科学基金项目“数字化商业模式创新赋能国有企业改革的路径与对策研究”(23BGL072)。

摘　　要：数字平台生态系统是缓解企业资源与能力约束进而推动企业实现商业模式创新的重要载体,但数字平台生态嵌入如何影响商业模式创新尚未被充分揭示。基于资源编排理论,构建并检验了数字平台生态嵌入通过能力进化式重构与能力替代式重构作用于商业模式创新的双中介模型,并探讨了组织敏捷性的调节作用。研究发现:数字平台生态嵌入正向影响商业模式创新;能力进化式重构与能力替代式重构在数字平台生态嵌入与商业模式创新的关系中起双中介作用;组织敏捷性不仅会强化数字平台生态嵌入与能力进化式重构和能力替代式重构之间的正向关系,还会正向强化数字平台生态嵌入通过能力进化式重构与替代式重构影响商业模式创新的中介路径。研究结论丰富了商业模式创新的前因研究,并为企业嵌入数字平台生态系统进行商业模式创新提供了实践启示。Digital platform ecosystem is an important carrier to alleviate resource and capability constraints of enterprises and promote their business model innovation,but how digital platform ecological embedding affects business model innovation has not been fully revealed.Based on the resource orchestration theory,it constructed and tested the dual mediation model of the effect of digital platform ecological embeddedness on business model innovation through capability evolutionary reconstruction and capability substitution reconstruction,and explored the moderating effect of organizational agility.It finds that digital platform ecological embedding positively affects business model innovation.Capability evolution reconstruction and capability substitution reconstruction play a double mediating role in the relationship between digital platform ecological embedding and business model innovation.Organizational agility not only strengthens the positive relationship between digital platform ecological embedding and capability evolution reconfiguration and capability substitution reconfiguration,but also positively strengthens the mediation path through which digital platform ecological embedding affects business model innovation through capability evolution reconfiguration and substitution reconfiguration.The results enrich the antecedents of business model innovation and provide practical guidance for enterprises to embed digital platform ecosystem in business model innovation.

关 键 词：数字平台生态嵌入 商业模式创新 能力进化式重构 能力替代式重构 组织敏捷性 

分 类 号：F272[经济管理—企业管理]