基于Plutchik情感轮的剧集网络评论文本的离散情感评价及有效性分析  

Discrete emotion evaluation and validity analysis of drama online review text based on Plutchik’s wheel of emotions

作　　者：张鹏[1] 丘萍[1] 丁又专 ZHANG Peng;QIU Ping;DING Youzhuan(College of Cultural Creativity and Management,Communication University of Zhejiang,Hangzhou 310018,China)

机构地区：[1]浙江传媒学院文化创意与管理学院,杭州310018

出　　处：《中国传媒大学学报（自然科学版）》2024年第2期44-51,共8页Journal of Communication University of China：Science and Technology

基　　金：浙江省软科学项目(2020C35050);浙江省教育厅一般项目(Y202351209)。

摘　　要：看剧是一种高强度的情感休闲行为,剧集会激发受众多样而密集的情感,因此对看剧等文化消费的情感体验进行评价时,以离散情感模型作为理论基础会更有效,但目前对影视体验进行情感评价时以PANAS模型为主。基于Plutchik情感轮和NRC情感词典,构建了影评情感词库。使用Python软件抓取并评价了53部仙侠类、剧情类剧集豆瓣评论文本的离散情感,最后对离散情感评价结果进行了有效性分析。结果发现,一方面剧集网络短评可以用于衡量剧集情感,另一方面基于Plutchik情感轮的离散情感评价方法既可以对剧集进行分类,也比PANAS情感评价方法对剧集质量有更强的解释能力。研究结论可用于影视制片、剧集质量评价和情感营销。Watching dramas is a high-intensity emotional leisure activity that generates diverse and intense emotions in the audience.Therefore,it is more effective to use the discrete affective model as the theoretical basis when evaluating the emotional experience of cultural consumption.However,the PANAS model currently dominates the emotional evaluation in the film and television experience.We built a dictionary of drama comment emotions based on Plutchik’s wheel of emotions and the NRC emotion lexicon.The different sensations of the Douban reviewed texts of 53 Xianxia and drama episodes were captured and evaluated with Python software.Finally,a validity analysis was conducted on the discrete emotion evaluation results.Conclusion shows that,on the one hand,short online reviews of episodes can be utilized for evaluating episode sentiment,on the other hand,the discrete affective evaluation method based on Plutchik’s wheel of emotions can both categorize the episodes and give a stronger explanation of the episodes'quality than PANAS affective evaluation method.The study’s conclusions can be utilized for film and episode production,episode quality review,and emotion marketing.

关 键 词：剧集 评论文本 情感评价 Plutchik情感轮 

分 类 号：G203[文化科学—传播学]