Sora作为“世界模拟器”:媒介连接力的价值升维与场域重塑  

Sora as a "World Simulator":Value Uplift and Field Reshaping of Media Connectivity

作　　者：喻国明 滕文强 Yu Guoming;Teng Wenqiang

机构地区：[1]北京师范大学新闻传播学院,北京100091

出　　处：《传媒观察》2024年第4期20-26,共7页Media Observer

摘　　要：以ChatGPT为节点,可以将人工智能的发展划分为三个阶段:一维线性发展阶段、二维通用涌现阶段、三维体验泛化阶段。一定程度上来说,Sora的出现是媒介演进脉络下通用人工智能发展的里程碑,宣告了AGI技术路线从理论走向实践的进程正在加快。面对技术的快速迭代发展,社会需要快速适应人工智能的发展速度并做出相应的适配与调整。本文从Sora作为“世界模拟器”的媒介新属性出发,将传播革命视为时代变革的最根本驱动力,通过厘清媒介价值向度的迭代来理解和研判Sora的发展趋势以及相对应的社会变革,以期深刻把握媒介连接力的运作路径,通过“连接-场域”的二维分析框架深刻把握智能世界社会边界的全方位重塑。Taking ChatGPT as a reference point,the evolution of AI can be categorized into three stages:a linear development phase,a generalized emergence phase,and an experiential generalization phase.The emergence of Sora marks a significant milestone in the advancement of generalized AI within the realm of media evolution,signaling an accelerated transition of AGI technology from theory to practical application.In light of the rapid iterative progress in technology,society must swiftly adapt to the pace of AI development and implement corresponding adjustments.Beginning with Sora's novel attribute as a "media world simulator," this paper posits that the communication revolution serves as the primary catalyst for societal change.By elucidating the iterative evolution of media value,this study aims to comprehend and evaluate the developmental trajectory of Sora and its associated societal impacts,thereby gaining insight into the operational dynamics of media connectivity.Through the lens of a two-dimensional analytical framework termed "connectivity-field," we endeavor to gain a comprehensive understanding of the pervasive reshaping of social boundaries within an increasingly intelligent world.

关 键 词：媒介演进 SORA AGI 边界重塑 价值升维 连接力 

分 类 号：G206[文化科学—传播学] TP18[自动化与计算机技术—控制理论与控制工程]