迈入“融合性真实”:文生视频技术对新闻传媒业态的重塑  

Into the "Convergent Reality":Reshaping the News Media Landscape in the Context of Generative Video Technology

作　　者：史安斌[1] 郑恩 Shi Anbin;Zheng En

机构地区：[1]清华大学新闻与传播学院,北京100084 [2]美国威斯康星大学-麦迪逊校区新闻与传播学院,美国威斯康星州麦迪逊53715-1149

出　　处：《传媒观察》2024年第4期27-36,共10页Media Observer

摘　　要：本文从理论取向和实践路径入手,探讨了以Sora为代表的文生视频技术对新闻传媒业的重塑功能,归纳出其所呈现的“融合性真实”特征,及其带来的在线“叙事新闻学”的“时空临场”、心智上传的“去介质化”、“巨型拟态”以及“数字共情”的新业态。这也成为跨越“数字巴别塔”、构建“全球南方”数字社群的转文化传播新契机。This article delves into the principles,development,impact,and limitations of generative video technology,exemplified by Sora,examining its role in reshaping the news media industry.It introduces a concept of "convergent reality," defined by subjective experiences of "spatiotemporal immediacy," "dematerialization," "gigantic simulation," and "digital empathy," which emerge as novel industry paradigms.Additionally,it explores how this technology serves as a transcultural communication conduit,bridging the "Digital Tower of Babel," and fostering the establishment of digital communities in the "Global South."

关 键 词：SORA 文生视频技术 跨文化传播 全球南方 融合性真实 去介质化 

分 类 号：G206[文化科学—传播学] TP18[自动化与计算机技术—控制理论与控制工程]