基于国际传媒构建的中国科技国际形象分析  

Analysis of China’s International Image of Science and Technology Based on International Media Construction

作　　者：田畅 崔艳 Tian Chang;Cui Yan(University of Chinese Academy of Social Sciences,School of Journalism and Communication,Beijing,102488)

机构地区：[1]中国社会科学院大学新闻传播学院,北京102488

出　　处：《科技智囊》2024年第4期61-68,共8页Think Tank of Science & Technology

基　　金：中国社会科学院大学校级科研项目“媒介与形象研究”(横20210028)。

摘　　要：[研究目的]科技形象是国家形象的重要组成部分。科技形象在国际社会中的优劣将直接影响国际形象以及国际竞争力、影响力。国产大飞机C919是中国高新科技的代表产物之一,比较国内外媒体对C919的报道,能从侧面反映出中国的科技形象在国内外的差异。[研究方法]以2009年1月1日至2023年12月31日期间国外媒体A和国内媒体B关于中国的国产大飞机C919的报道内容为研究对象,通过框架分析法对两种媒体有关国产大飞机以及中国科技发展的报道内容、数量以及塑造的中国国际形象进行比较分析。[研究结论]国外媒体A侧重C919的商业影响,感情倾向以竞争为主,多采用经济后果框架;国内媒体B的报道侧重C919的技术突破,感情倾向以中立为主,多采用事实框架,二者在报道主体等方面也有一定差异。基于此类现状,中国科技国际传播策略的制定应从采用多方信源、“自塑”和“他塑”相结合,加强深入分析解读方面展开,以助力中国科技的国际传播能力建设。[Research purpose]The image of science and technology is an ipmortant part of the national image.The advantages and disadvantages of the image of science and technology in the international community will directly affect the international image as well as international competitiveness and influence.Domestic large aircraft C919 is one of the representative products of China’s high-tech,comparing the domestic and foreign media reports on C919 can reflect the difference of China’s scientific and technological image at home and abroad from the side.[Research method]This paper takes the reports on China’s domestically produced aircraft C919 by foreign media A and domestic media B during the period from January 1,2009 to December 31,2023 as the research object,analyzing the content and quantity of reports on domestically produced aircraft and China’s scientific and technological development,as well as China’s international image shaped by the two kinds of media through the framework analysis method.[Research conclusion]Foreign media A focuses on the commercial impact of the C919 and adopts the framework of economic consequences,while domestic media B focuses on the technological breakthroughs of the C919 and adopts the framework of facts,and there are some differences between the two in terms of interview subjects.Based on this situation,China’s science and technology international communication strategy should be formulated by adopting multiple sources,combining“self-molding”and“other-molding”,and strengthening in-depth analysis and interpretation,so as to help China’s science and technology international communication capacity building.

关 键 词：C919 国产大飞机 国家形象建构 科技传播 框架理论 

分 类 号：G206[文化科学—传播学] G322