新兴顾客导向、外部知识搜寻与破坏性创新  

Emerging Customer Orientation,External Knowledge Search and Disruptive Innovation

作　　者：林春培[1] 赖秀梅 朱晓艳 余传鹏[3] LIN Chun-pei;LAI Xiu-mei;ZHU Xiao-yan;YU Chuan-peng(School of Business,Huaqiao University,Quanzhou,Fujian,362021,China;School of Business,Hunan University,Changsha,Hunan,410082,China;Department of Tourism Management,South China University of Technology,Guangzhou,Guangdong,510006,China)

机构地区：[1]华侨大学工商管理学院,福建泉州362021 [2]湖南大学工商管理学院,湖南长沙410082 [3]华南理工大学旅游管理系,广东广州510006

出　　处：《经济管理》2024年第3期148-164,共17页Business and Management Journal ( BMJ )

基　　金：国家自然科学基金面上项目“外部变革情境下企业家矛盾性认知框架对破坏性创新的影响机制研究”(71974059)。

摘　　要：新兴顾客导向的企业关注并满足新兴顾客群体的隐性期望与需求,注重探索新的技术和市场知识,促进破坏性创新的产生。基于知识搜寻视角,本文探究新兴顾客导向对企业破坏性创新的影响机理。本文运用315份中国制造业企业调查数据实证研究发现:新兴顾客导向作为企业挖掘潜在顾客的战略导向,是影响企业开展破坏性创新活动的关键驱动因素,而外部知识搜寻是新兴顾客导向促进企业破坏性创新过程中的重要影响因素。其中,通过外部技术和市场知识搜寻,新兴顾客导向可以对外向型破坏性创新间接地发挥正向促进作用;通过外部技术知识搜寻,新兴顾客导向只对内向型破坏性创新发挥促进作用。本文还发现,新兴顾客导向对于企业进行外部技术和市场知识搜寻均具有正向促进作用;外部知识搜寻与破坏性创新之间呈现非线性的关系;外部技术与市场的联合搜寻能够促进企业将破坏性创新产品引入外部市场,有利于外向型破坏性创新的实施。本文探索了新兴顾客导向对企业外向型破坏性创新和内向型破坏性创新的差异化影响机制,揭示出外部知识搜寻在其中的作用机理。Disruptive innovation,as a vital strategy for enterprises’autonomous innovation and breakthrough development,not only necessitates foresight in technological insights but also requires a profound understanding of and swift response to emerging customers.Emerging customer orientation,as a market-oriented strategy,emphasizes the anticipation and insight of enterprises into the forming or rapidly changing needs and preferences of customers.It compels enterprises to explore and fulfill the latent expectations and demands of emerging customers,thereby guiding them to diverge from existing experiences to seek new technological and market knowledge,which aligns with the type of knowledge needed for disruptive innovation.Thus,external knowledge search might play a significant role as a transmission medium for the successful realization of disruptive innovation driven by emerging customer orientation,however,current studies have not thoroughly explored this process mechanism.Accordingly,this paper constructs an“Emerging Customer Orientation-External Knowledge Search-Disruptive Innovation”relationship model from the perspective of knowledge search,to investigate the mechanism through which emerging customer orientation impacts enterprises’disruptive innovation.Using empirical data from 315 surveys of Chinese manufacturing enterprises,the findings indicate that emerging customer orientation,as a strategic direction for identifying potential customers,serves as a key driver for enterprises to engage in disruptive innovation activities,with external knowledge search playing a crucial intermediary effect.Specifically,emerging customer orientation can indirectly foster outward disruptive innovation through external technology knowledge search and external market knowledge search;its influence on inward disruptive innovation is exerted solely through the intermediary effect of external technology knowledge search.Furthermore,the study discovers that emerging customer orientation positively supports enterprises in conduct

关 键 词：新兴顾客导向 外部技术知识搜寻 外部市场知识搜寻 外向型破坏性创新 内向型破坏性创新 

分 类 号：F272.3[经济管理—企业管理]