高校网络文化成果评价政策执行困境与改进策略  

The Policy Implementation Dilemma and Improvement Strategies of the Evaluation on the Achievement of Network Culture in Colleges and Universities

作　　者：刘爱生[1] LIU Aisheng(School of Education,Zhejiang Normal University,Jinhua 321004,China)

机构地区：[1]浙江师范大学教育学院,金华321004

出　　处：《重庆高教研究》2024年第3期25-37,共13页Chongqing Higher Education Research

基　　金：国家社会科学基金“十四五”规划教育学一般课题“高校学术治理效能提升机理分析与实现路径研究”(BIA220071)。

摘　　要：在“互联网+”和“加强和改进新形势下高校宣传思想工作”的双重背景下,我国不少大学制定了网络文化成果认定实施办法,意在鼓励大学教师创作优秀的网络文化作品,营造良好的网络文化环境。基于史密斯政策执行过程模型,从政策本体、目标群体、执行主体和政策环境4个维度分析了案例Z大学“网文”政策执行过程中的困境。就政策本体而言,“网文”政策本身存在合法性、科学性和操作性不足的问题,影响“网文”的政策执行力度;就目标群体而言,教师所感知到的“网文”创作实际收益有限,对“网文”的不信任、缺乏“网文”创作的时间与精力以及“网文”创作能力缺失,影响“网文”的政策执行效果;就执行主体而言,相关行政部门动力不足、协调机制不畅,影响“网文”的政策执行效率;就政策环境而言,外部舆论环境的不友好和“网文”创作蕴含的社会风险,对“网文”政策执行产生了阻滞效应。高校“网文”政策执行过程中的困境,核心在于“网文”的认同问题和认定问题没有厘清。认同问题源自学界的思想观念尚未及时转变,仍持一种传统的学术观;认定问题源于学术影响力(传统的科研出版物)与社会影响力(网络文化成果)之间难以进行等效评价。要化解“网文”政策执行的困境,仅仅着眼于政策本体、目标群体、执行主体和政策环境是不够的,还需要深层次地解决“网文”的认同问题和认定问题。为此,应改变学术文化,重塑学界对“网文”的认知;分类评价,设立公共传播型教师岗(针对长期致力于“网文”创作的大学教师);完善激励机制,加大“网文”创作的物质与精神奖励(针对偶尔创作“网文”的大学教师)。Under the dual background of“Internet plus”and“strengthening and improving the propaganda and ideological work in colleges and universities”,many universities in China have formulated the policy of evaluating the network culture,which is intended to encourage faculty to create excellent network cultural works and a good network cultural environment.Based on the Smith Policy Implementation Process Model,the dilemma in the implementation process of the network culture policy in Case Z University was analyzed from four dimensions:policy ontology,target group,implementation subject,and policy environment.As far as the policy itself is concerned,the network culture policy has problems of insufficiency in the legitimacy,scientificity and operability,which affect the implementation of“online culture”policies;as far as the target group is concerned,the perceived limited actual benefits,distrust,lack of time and energy,and lack of ability to create network culture have affected the implementation effect of network culture policies;in terms of the implementation body,the lack of motivation and poor coordination mechanisms in the relevant administrative departments have affected the efficiency of the implementation;in terms of the policy environment,the unfriendly external public opinion environment and the potential social risks that may arise from the creation of network culture have had a hindering effect on the implementation.The dilemma in the implementation of the network culture policy lies in the lack of clarity in the identification and recognition of network culture.The problem of identity stems from the fact that the ideological concepts in the academic community have not yet been transformed in a timely manner,and they still hold a traditional academic viewpoint;it is believed that the problem stems from the difficulty in evaluating the equivalence between academic influence(traditional scientific research publications)and social influence(achievement of network culture).To resolve the dilemma of imp

关 键 词：网络文化成果 史密斯模型 政策执行 个案研究 

分 类 号：G644[文化科学—高等教育学]