AI技术在电视节目互动体验中的应用  

Application of AI Technology in Enhancing Interactive Television Program Experience

作　　者：陈洁超 段俊峰 和伶俐 CHEN Jiechao;DUAN Junfeng;HE Lingli(Yunnan Media Group,Kunming 650500,China)

机构地区：[1]云南广播电视台,云南昆明650500

出　　处：《电视技术》2024年第2期177-182,共6页Video Engineering

摘　　要：2022年11月,聊天生成预训练转换器(Chat Generative Pre-trained Transformer,ChatGPT)正式发布。生成式人工智能(Artificial Intelligence Generated Content,AIGC)在多领域引发激烈的讨论与研究。在广播电视行业,人工智能(Artificial Intelligence,AI)技术已得到广泛应用。这些应用主要集中在节目制作端,通过改进传统的节目制作流程,提高节目生产效率。但是,利用AI技术增强观众互动体验,形成传播效应反哺节目的应用较少。对此,详细介绍云南广播电视台利用AI技术制作的互动项目《丝路云裳AI换装》,充分展示AI技术与广播电视节目相结合产生的特色文化魅力。In November 2022,Chat Generative Pre-trained Transformer(ChatCPT)was officially released.Artificial Intelligence Generated Content(AIGC)has aroused intense discussion and research in many fields.In the broadcast and television industry,Artificial Intelligence(Al)technology has been widely used.These applications are mainly concentrated in the program production side,improving the traditional program production process and improving the program production efficiency.However,the application of AI technology to enhance the interactive experience of the audience and form a propagation effect to feed back the program is less.In this regard,the interactive project"Silk Road Cloud Dress Al"produced by Yunnan media group using AI technology is introduced in detail,fully demonstrating the characteristic cultural charm produced by the combination of AI technology and radio and television programs.

关 键 词：人工智能(AI) 增强互动 换装 

分 类 号：TN948.13[电子电信—信号与信息处理]