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作 者:高佳星 武少玲[1] 肖俊涛[1] GAO Jiaxing;WU Shaoling;XIAO Juntao(College of Economics and Management,Hubei University of Automotive Technology,Shiyan,Hubei 442002)
机构地区:[1]湖北汽车工业学院经济管理学院,湖北十堰442002
出 处:《科教导刊》2024年第8期118-120,共3页The Guide Of Science & Education
基 金:湖北汽车工业学院校级教学改革项目“线上线下混合课程”(XYLK2022029)。
摘 要:市场调研与预测是湖北汽车工业学院市场营销专业的核心课程,教学中存在教学内容与行业实际需求脱节、缺乏行业导师的指导、考核方式不够科学等问题。据此,文章提出建立教材内容更新机制、强化案例与培训教学、建立与行业导师的紧密联系、共同制订指导计划、引入多元化考核等改革措施,以期为经管类课程在产教融合背景下的教学提供创新性思路和实践路径,在提升教学质量、培养高素质人才方面发挥积极作用。Market research and prediction is the core course of the Marketing major at Hubei University of Automotive Industry.There are problems in the teaching,such as a disconnect between the teaching content and the actual needs of the industry,a lack of guidance from industry mentors,and insufficient scientific assessment methods.Based on this,the article proposes reform measures such as establishing a mechanism for updating textbook content,strengthening case studies and training teaching,establishing close connections with industry mentors,jointly formulating guidance plans,and introducing diversified assessments,in order to provide innovative ideas and practical paths for the teaching of business management courses in the context of industry education integration,and play a positive role in improving teaching quality and cultivating high-quality talents.
分 类 号:G424[文化科学—课程与教学论]
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