考虑成本下降的供应链动态定价研究——与价格承诺比较  

Dynamic Pricing under Cost Reduction——A Comparison with Pricing Commitment

作　　者：王桦 陈宇康 WANG Hua;CHEN Yukang(School of Management,Institute of High-quality Development Evaluation,Nanjing University of Posts and Telecommunications,Nanjing 210023,China;Institute of Electronic and Information Engineering of UESTC in Guangdong,Dongguan 523808,China)

机构地区：[1]南京邮电大学管理学院高质量发展评价研究院,江苏南京210023 [2]电子科技大学广东电子信息工程研究院,广东东莞523808

出　　处：《物流科技》2024年第9期142-147,155,共7页Logistics Sci-Tech

基　　金：国家自然科学基金资助项目(72001117);中国博士后科学基金项目(2022M720672);江苏省研究生科研与实践创新计划项目(KYCX22_0874);广东省基础与应用基础研究基金项目(2023A1515110645)。

摘　　要：研究了制造商存在成本下降(由技术进步和生产学习导致)时,由零售商和制造商构成的供应链在两时期销售时的动态定价问题,以及探索了技术进步和生产学习对动态定价下零售商、制造商最优利润的影响。此外,讨论了动态定价和价格承诺孰优孰劣的问题。结果表明,技术进步和生产学习对动态定价下零售商和制造商的利润均产生了正影响。其次,与不存在成本下降时动态定价情形比较,对零售商、制造商和供应链而言,成本下降总是具有正向价值,且这些正向价值均随着技术进步或生产学习水平递增。最后,与价格承诺的情形比较,对制造商、零售商和供应链而言,动态定价总是具有正向价值。特别地,对于制造商和供应链而言,动态定价的价值随生产学习水平递增,且当生产学习和技术进步水平均低时,动态定价的价值随技术进步递增。The problem of optimal dynamic pricing for a supply chain consisting of a retailer and a manufacturer selling in two periods when there is a cost reduction(which is caused by technological advancement and production learning)for the manufacturer is investigated,as well as the impact of technological advancement and production learning on the optimal pricing and profits of the retailer and the manufacturer under dynamic pricing is explored.In addition,the question of which is better or worse,dynamic pricing or price commitment is discussed.The results show that,technological advancement and production learning have a positive impact on both the retailer's and manufacturer's profits under dynamic pricing.Second,compared to the dynamic pricing scenario in the absence of cost reduction,cost reduction always has positive values for the retailer,manufacturer,and supply chain,and these positive values increase with either the level of technological advancement or the level of production learning.Finally,compared to the price commitment scenario,dynamic pricing always has positive values for the manufacturer,the retailer,and the supply chain.In particular,for the manufacturer and the supply chain,the value of dynamic pricing increases with the level of production learning,while when the level of production learning is low and the level of technological advancement is low,the value of dynamic pricing increases with technological advancement.

关 键 词：成本下降 动态定价 价格承诺 技术进步 生产学习 

分 类 号：F274[经济管理—企业管理] G64[经济管理—国民经济]