互联网时代下亚朵酒店成本管理现状及优化  

Current Situation and OptimizationofCost Management of Atour Hotel in the Internet Era

作　　者：吴孟锦 刘勇[2] Mengjin Wu;Yong Liu(College of Finance and Economics,Gansu Agricultural University,Lanzhou,Gansu,730070,China;Gansu province science and technology information institute,Lanzhou,Gansu,730070,China)

机构地区：[1]甘肃农业大学财经学院,甘肃兰州730070 [2]甘肃省科学技术情报研究所,甘肃兰州730070

出　　处：《管理科学与研究（中英文版）》2024年第4期72-78,共7页Management Science and Research

摘　　要：当前网络的发展使酒店业市场间的价格透明化,而固有的管理理念下成本的不断提高,导致酒店业的利润空间受到挤压,也让酒店行业面临着巨大挑战。因此酒店行业的成本管理革新变得极其重要。本文基于成本管理理论,以亚朵酒店为例,分析了互联网时代下亚朵酒店的成本管理现状以及酒店成本管理存在的问题。研究发现,亚朵酒店的成本控制制度不规范、酒店运营成本管理不规范和网上平台缺乏统一的定价。因此,酒店行业在日常的经营过程中应学会采用先进科学技术的应用,从而实行科学化、规范化的成本管理模式,合理的成本管理模式可以帮助酒店降低成本的同时进一步增强酒店价格竞争力。同时依靠互联网的宣传,提升酒店的知名度以及民众的认知度获得经济效益,使酒店在激烈的市场竞争中仍可以有较大的发展空间。The current development of the internet has made the pricing in the hotel industry market more transparent,while the continuous increase in costs under the inherent management philosophy has led to the narrowing of profit margins in the hotel industry,posing a significant challenge to the industry.Therefore,the innovation of cost management in the hotel industry has become extremely important.Based on the theory of cost management,this article analyzes the current status of cost management in Atour Hotel and the problems existing in hotel cost management,taking Atour Hotel as an example.The research found that Atour Hotel has the following problems:irregular hotel cost control systems,irregular hotel operating cost management,and lack of unified pricing on online platforms.Therefore,the hotel industry should learn to adopt advanced scientific and technological applications in its daily operations,thereby implementing a scientific and standardized cost management model.A reasonable cost management model can help hotels reduce costs while further enhancing their price competitiveness.At the same time,relying on internet promotion to enhance the hotel's popularity and public awareness can help hotels achieve economic benefits and maintain a large development space in the fierce market competition.

关 键 词：成本管理 互联网时代 酒店行业 

分 类 号：F27[经济管理—企业管理]