新媒体视域下非遗数字化研究——以隆回花瑶挑花微信小程序为例  

Research on Intangible Cultural Heritage Digitalization under the Perspective of New Media:Take Longhui Huayao Cross Stitch WeChat Small Program as an Example

作　　者：胡慧 陶欢 焦柳 Hu Hui;Tao Huan;Jiao Liu(School of Architecture and Art Design,Hunan University of Science and Technology,Xiangtan 411201,China)

机构地区：[1]湖南科技大学建筑与艺术设计学院,湖南湘潭411201

出　　处：《艺术与设计（理论版）》2024年第2期51-53,共3页Art and Design

基　　金：湖南省哲学社会科学基金项目,项目编号:21YBA114。

摘　　要：互联网时代的更迭为非物质文化遗产的传承与传播带来了新的挑战和机遇,为当代非遗数字化保护提供了更为科学便捷的方式。隆回花瑶挑花独具魅力,但面临着传承人失传、传播方式单一和信息渠道落后等问题,文章结合数字化时代的特点,提出隆回花瑶挑花微信小程序的建设构想,将非遗文化隆回花瑶挑花与微信小程序设计结合起来,从而实现隆回花瑶挑花文化的数字化保护与传承。The change of the Internet era has brought new challenges and opportunities for the inheritance and dissemination of intangible cultural heritage,and provided a more scientific and convenient way for the digital protection of contemporary intangible cultural heritage.Long hui yao pick unique charm,but facing the inheritance people lost,single transmission and backward information channels,therefore,the article combined with the characteristics of the digital age,proposed long hui yao cross-stitch WeChat the construction of small program,the intangible long hui yao cross-stitch with WeChat small program design,so as to realize long hui yao pick culture of digital protectionand inheritance.

关 键 词：非物质文化遗产 新媒体 隆回花瑶挑花 微信小程序设计 数字化 

分 类 号：J0[艺术—艺术理论]