AIGC技术融入广告设计教学创新研究与实践  

Research and Practice on the Integration of AIGC in the Innovation of Advertising Design Teaching Innovation

作　　者：邢加满[1] 解雪莹 Xing Jiaman;Xie Xueying(Ningbo University of Technology,Ningbo 315211,China)

机构地区：[1]宁波工程学院,浙江宁波315211

出　　处：《艺术与设计（理论版）》2024年第4期141-143,共3页Art and Design

基　　金：宁波工程学院现代产业学院协调育人项目“AIGC背景下基于产教融合的数字创意设计人才协同创新培养模式研究”,序号:7。

摘　　要：在人工智能快速发展的背景下,宁波工程学院广告学专业的教学创新正在探索将AIGC技术融入广告设计。文章以平面广告设计为例,通过深入了解AIGC技术在设计中的应用规律,采用创新的教学方法有效地驱动广告设计的发展。AIGC技术贯穿于前期调研、中期设计、后期输出等多个环节,并激发学生的创造力和独特思维。这种教学创新注重利用AIGC技术的最新成果,将其融入设计学习过程,以培养学生对广告设计的深入理解和应用能力。通过驱动设计的方式,学生能够更好地掌握AIGC技术的应用,实现创意设计能力的突破和提升。Under the circumstances of rapid AI growth,the advertising education of Ningbo University of Technology is opening up a new path to integrate AIGC technology into advertising design.This Paper takes the graphic advertising design as the example and adopts innovative teaching approaches to effectively drive the progress of advertising design upon in-depth knowledge of the application law of AIGC in design.AIGC is activated throughout many parts of preliminary research,interim design and late output,and inspires students’creativity and unique insights.Such way of teaching innovation focuses on the utilization of AIGC’s latest achievements,which are integrated into the design learning process to develop students’thorough comprehension and application ability of advertising design.Better mastery of AIGC application would be reached v ia the driving design for great breakthrough and enhancement of students’creative design capability.

关 键 词：AIGC 广告设计 教学创新 驱动设计 

分 类 号：J5[艺术—艺术设计]