现代包装设计中剪纸艺术的应用探析  

ANALYSIS ON THE APPLICATION OF PAPERCUTTING IN MODERN PACKAGING DESIGN

作　　者：刘洋[1] 陈杰 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2024年第1期178-179,共2页Package & Design

摘　　要：剪纸艺术是中国传统艺术之一,也是中国传统文化的瑰宝。将民间剪纸艺术融入现代包装设计中,不但能够更好地传承与弘扬中华优秀传统文化,而且能够提升商品的市场竞争力。本文首先分析了剪纸艺术的特点,探讨了在现代包装设计中应用剪纸艺术的意义,然后在此基础上提出了现代包装设计应用剪纸艺术的策略,即运用剪纸剪影、设计剪纸文字、灵活运用色彩、创新图形形式、借鉴剪纸结构以及挖掘剪纸文化内涵。研究旨在为剪纸艺术在现代包装设计中的应用提供参考。Papercutting is one of the traditional Chinese arts,as well as a treasure of traditional Chinese culture.The integration of the folk art into modern packaging design can not only better inherit and carry forward the excellent traditional Chinese culture,but also enhance the market competitiveness of products.The paper first analyzes the characteristics of papercutting,and discusses the significance of applying papercutting in modern packaging design.On this basis,the authors propose strategies for the application of paper-cutting art in modern packaging design,namely:using paper-cut silhouettes,designing paper-cut text,flexibly applying colors,innovating graphic forms,borrowing paper-cut structures,and digging out the cultural connotations of papercutting.The study aims to provide a reference for the application of papercutting in modern packaging design.

关 键 词：剪纸艺术 包装设计 特征 应用 

分 类 号：G62[文化科学—教育学]