天津历史文化街区沉浸式体验夜游项目总主题与定位研究  

Research on the Overall Theme and Positioning of Immersive Night Tour Projects in Tianjin Historical and Cultural Blocks

作　　者：刘丹丹[1] 魏丽芳[1] 林文浩 

机构地区：[1]天津财经大学珠江学院 [2]天津财经大学金融学院

出　　处：《包装与设计》2024年第2期196-197,共2页Package & Design

基　　金：2022年天津市艺术科学规划项目(天津绿色屏障打造生态旅游区的体验式景观设计策略研究)阶段性成果,项目编号:B22008。

摘　　要：俗话说"北京四合院,天津小洋楼".天津五大道小洋楼不仅是其独特的城市景观,其中很多还是名人故居.本文聚焦于天津这一独特的历史文化街区,提出以"洋楼名人故居"为总主题构建富有地域特色和文化内涵的天津沉浸式体验夜游项目,并阐述了该主题的表达策略.研究旨在保护天津历史文化街区文化资源的同时,助力"夜津城"品牌的发展,推动天津历史文化街区夜间经济的繁荣.As the saying goes,"Beijing has its quadrangle courtyards,while Tianjin boasts its small western-style buildings."The western-style buildings along Tianjin's Five Avenues not only constitute its unique urban landscape but also include many residences of historical figures.This paper focuses on Tianjin's unique historical and cultural blocks,proposing the overall theme of"Residences of Historical Figures in Western-style Buildings"for Tianjin immersive night tour projects,aiming to embody regional characteristics and cultural connotations.The paper also elaborates on the expression strategy of this theme.The research aims to protect the cultural resources of Tianjin's historical and cultural blocks while promoting the development of the"Tianjin City Night"brand and boosting the prosperity of the nighttime economy in Tianjin's historical and cultural blocks.

关 键 词：天津洋楼 沉浸式体验夜游项目 主题定位 

分 类 号：TU9[建筑科学]