高校图书馆大规模数字阅读推广模式实践及其优化策略——以“书香江淮”数字阅读项目为例  

Study on the Forms and Strategies of Multimodal Digital Reading Promotion in College Libraries:Taking the“Bookish Jianghuai”Digital Reading Project as an Example

作　　者：朱爱瑜[1] 储节旺[1] 孟凡胜 王靖雯 司光昀[1] ZHU Ai-yu;CHU Jie-wang;MENG Fan-sheng;WANG Jing-wen;SI Guang-yun(Anhui University Library,Hefei 230039,China)

机构地区：[1]安徽大学图书馆,合肥230039

出　　处：《大学图书情报学刊》2024年第3期24-29,共6页Journal of Academic Library and Information Science

基　　金：2021年度安徽省社会科学创新发展研究课题“新媒体语境下社科普及工作的智慧赋能”(2021KY006)。

摘　　要：高等教育数字化转型对大学生的数字化学习、生存和发展能力提出更高的要求,作为新媒体时代主流阅读形式的数字阅读,重塑了大学生的学习、生活和社交生态。文章采用案例分析、调查研究等方法,对安徽省高校图工委2014-2023年开展的“书香江淮”数字阅读项目活动数据进行收集、整理和分析,总结得出该项目在四个方面取得突出成效:为高校图书馆开展大规模数字阅读推广活动提供范例,引领大学生文化和价值观建设,全面提升大学生数字人文素养,满足大学生对数字时代精神文化生活的新期待。针对项目实施过程中暴露出的问题和不足,提出从丰富平台资源和功能建设、创新阅读推广形式、加强项目全过程管理、提升项目认可度和权威性等方面进行优化,深化数字阅读育人效果。The digital transformation of higher education puts higher demands on the digital competence of college students,and digital reading,as the mainstream reading mode in the new media era,has reshaped the learning,life and social ecology of college students.The article adopts case study,survey research and other methods to collect,organize and analyze the activity data of the“Book Fragrance Jianghuai”digital reading project carried out by the Anhui University Library Work Committee from 2014 to 2023,and concludes that the project has achieved outstanding results in four aspects:providing examples for university libraries to carry out large-scale digital reading promotion activities,leading the cultural and value construction of university students,and comprehensively improving university students'culture and values,as well as improving the overall quality of reading.It provides examples for college libraries to carry out largescale digital reading promotion activities,leads the construction of culture and values for college students,comprehensively improves the digital humanistic literacy of college students,and meets the new expectations of college students for spiritual and cultural life in the digital era.In view of the problems and shortcomings exposed during the implementation of the project,it is proposed to optimize the project in terms of enriching the platform resources and function construction,innovating the reading promotion forms,strengthening the management of the whole process of the project,and enhancing the recognition and authority of the project,so as to deepen the effect of digital reading on educating human beings.

关 键 词：数字阅读 阅读推广 全民阅读 高校图书馆 “书香江淮” 

分 类 号：G258.6[文化科学—图书馆学] G252.17