文化转译与动态参与:面向中医药文化遗产激活的严肃游戏设计实践  

Culture Translation and Dynamic Participation:A Serious Game Design Practice for Revitalizing Traditional Chinese Medicine Cultural Heritage

作　　者：张诗钰 蒋蕊 ZHANG Shiyu;JIANG Rui(Department of Art and Design,Beijing University of Chemical Technology,102299,Beijing,China)

机构地区：[1]北京化工大学艺术与设计系,北京102299

出　　处：《数字出版研究》2024年第2期40-48,共9页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金艺术学项目“中华优秀传统文化在数字游戏中的创造性转化与创新性发展研究”(项目编号:22BC052)。

摘　　要：中医药作为我国独特的文化遗产,融合了深厚的历史和科学精髓。本研究在认可游戏作为高度互动的媒介具备广泛受众基础的前提下,将中药炮制作为切入点,利用MDA(Mechanics,Dynamics,Aesthetics,即机制、动态、美学)游戏设计模型,对中医药文化进行了知识层、感知层和体验层的文化转译,进而构筑游戏《风起时》设计框架,为如何活化文化遗产提供了具体的策略和方法论参考。As a unique cultural heritage in China,traditional Chinese medicine incorporates a profound historical and scientific essence,yet facing the risk of being diluted or forgotten in the wave of globalization and modernization.On the premise of recognizing that games have a wide audience base as a highly interactive medium,this research started with traditional Chinese medicine processing,and used MDA(Mechanics,Dynamics,Aesthetics)game design model to translate culture of traditional Chinese medicine from the level of knowledge,cognition and experience.On this basis,a design framework of game called“When Wind Blows”was constructed,providing specific strategies and methodological references for revitalizing cultural heritage.

关 键 词：中医科普 游戏设计 中药炮制文化 MDA模型 中华传统文化 

分 类 号：J524[艺术—艺术设计]