奥运金牌的心理效应及其影响因素  

Psychological Effects and Affecting Factors of Olympic Gold Medals

作　　者：刘东锋 魏歆媚 LIU Dongfeng;WEI Xinmei(Office of Postgraduate Affairs,Shanghai University of Sport,Shanghai 200438,China;School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]上海体育大学研究生处,上海200438 [2]上海体育大学经济管理学院,上海200438

出　　处：《上海体育大学学报》2024年第5期27-40,共14页Journal of Shanghai University of Sport

基　　金：国家社会科学基金重大项目(23&ZD194)。

摘　　要：奥运金牌对国民的心理影响以及公众对竞技体育的态度在一定程度上关乎动用公共资金发展竞技体育的合理性与合法性。基于社会认同理论提出假设,以1697名年满16周岁的中国民众为调查对象进行实证检验,探讨国民奥运金牌的心理效应及其影响因素。结果显示:国民对增加公共财政投入支持竞技体育发展持肯定态度,从而为举国体制和公共资金投入竞技体育确立了政策合法性与正当性;国家认同和奥运会性质认知对奥运金牌的心理效应产生显著正向影响,证实了以社会认同理论解释认知与心理作用关系的适切性。The psychological effects of Olympic gold medals on residents and the residents'attitudes towards elite sports concern the legitimacy and rationality in the investment of public funds to develop elite sports,to some extent.Based on social identity theory,the psychological impacts of Olympic gold medals and potential factors were explored through an empirical survey with data collected from 1697 Chinese citizens over 16 years old.Results showed that respondents were willing to increase public financial investment to support elite sports,confirming the legitimacy of sports policy in China.And,national identity and the perception of the nature of the Olympic Games would positively affect the psychological impact of Olympic gold medals,confirming the relevance of social identity theory in explaining the relationship between perception and psychological effect.

关 键 词：奥运金牌 奥运会 竞技体育 国家认同 社会认同理论 心理效应 

分 类 号：G804.8[文化科学—运动人体科学]