销售端回收的包装尺寸与产品线决策研究  

Research on the package size and product line decision of the sales end recycling

作　　者：罗子灿 崔杰[1,2] 罗定提 许凤连[1,2] LUO Zican;CUI Jie;LUO Dingti;XU Fenglian(College of Business,Hunan University of Technology,Zhuzhou 412007,China;Hunan Province Package Economy Research Base,Hunan University of Technology,Zhuzhou 412007,China;Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007 [2]湖南工业大学湖南省包装经济研究基地,湖南株洲412007 [3]湘潭大学,湖南湘潭411105

出　　处：《管理工程学报》2024年第3期240-253,共14页Journal of Industrial Engineering and Engineering Management

基　　金：国家社会科学基金项目(19BGL177);湖南省社会科学成果评审委员会课题一般项目(XSP19YBC214);湖南省哲学社会科学基金年度项目(17JD27)。

摘　　要：本文通过构建逆向供应链中制造商主导零售商跟随的Stackelberg博弈模型,研究了零售商回收包装废弃物模式下,制造商如何决定产品包装尺寸和产品线选择的问题。首先,制造商做出产品包装尺寸、批发价格以及产品线的决策;其次,零售商从制造商购买产品后决定产品的零售价格和产品包装的回收率;最后,零售商回收的产品包装废弃物回到制造商。研究结果表明:当包装回收难度系数较低时,制造商应同时提供大小包装的产品;当包装回收难度系数不低时,仅提供小包装的产品是最优决策。当包装回收难度系数处于中间水平时,制造商会选择推出小包装的产品,小包装产品的回收率反而小于大包装产品的回收率,同时提供大小两种包装的产品时的回收率最低。有意思的是,单位回收价格的增加会导致零售商和制造商利润都增加,补贴价格的增加则导致两者的利润降低。With the rapid growth of package products in their market value,package waste has caused serious environmental pollution and resource shortages.Retailers,as members closest to consumers in the supply chain,have taken many measures to recycle waste packages.For example,Coca-Cola has established a bottle-to-bottle recycling facility that can process 30,000 tons of plastic bottles or 2 billion plastic bottles per year.Starbucks has also promised to reduce its packaging wastes by 50%by 2030.At the same time,due to different package sizes with different convenience for consumers and different demands of consumers for package sizes,the package size plays a significant role in the purchasing behavior of consumers.When retailers bear the cost of packaging waste recycling,the package size will further influence the profitability of each member of the supply chain.Different choices of package size can be regarded as different choices of product line.Therefore,in addition to the recycling of packaging wastes by retailers,it is an important issue for manufacturers and retailers to design package sizes and product lines.Based on the above background,in order to help manufacturers make effective decisions on package size and product line under recycling channels of retailers,we combine those channels with package sizes to help enterprises achieve dual goals of maximizing profits and protecting the environment.First of all,we studied and summarized the existing foreign and domestic studies in the three aspects of recycling channels,package sizes and product lines.After a detailed introduction to its basic assumptions and notations,a recycling model of retailer is established,and the decision sequence and variables of every member in the supply chain in the model are described.First of all,the manufacturer determines the wholesale price and package size of a product,while the retailer determines the retailing price of the product and the recycling rate of package based on the manufacturer’s response.Then,based on the consumer�

关 键 词：逆向供应链 包装尺寸 回收渠道 产品线 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]