“岗课赛证”融通背景下高职院校教学改革探析——以“直播电商运营实务”课程为例  

Analysis on Teaching Reform in Higher Vocational colleges under the Background of the Integration of"Post-Course-Competition-Certificate"--A Case Study of the"Live-streaming E-commerce Operations"Course

作　　者：王万梅[1] WANG Wan-mei(Wuhu Institute of Technology,Anhui Wuhu 241003,China)

机构地区：[1]芜湖职业技术学院校企合作处,安徽芜湖241003

出　　处：《天津中德应用技术大学学报》2024年第2期65-69,共5页Journal of Tianjin Sino-German University of Applied Sciences

基　　金：安徽省职业与成人教育学会重点项目“新时代大学生劳动教育评价体系研究与探析”(Azcj2022058);校级教育教学改革重点研究项目“‘一体多翼’劳动育人体系的构建与实践研究”(2022jyzd02)的研究成果。

摘　　要：以“直播电商运营实务”课程教学项目为例,从教学设计、教学特色与创新、教学实施与效果、教学反思四个维度开展课堂教学实践与分析,基于直播电商运营的真实工作过程构建以技能培训为核心的“岗课赛证+工学结合”一体化教学模式,浸润“一线二融三式”思政元素,提出人才培养方案的具体改革措施,探索可实现价值引领、知识传授、能力培养和全面发展为一体的教学实践路径。Taking the teaching project of the live-streaming e-commerce operations course as an example,this paper carries out classroom teaching practice and analysis from four dimensions:teaching design,teaching characteristics and innovation,teaching implementation and effects,and teaching reflection.Based on the real work process of live-streaming e-commerce operations,a skills training-centered integrated teaching model of"Post-Course-Competition-Certificate+Work-Study Combination"is constructed,infused with ideological and political elements of"One Mainline,Two Integrations,Three Modes."Specific reform measures for talent training programs are proposed to explore a teaching practice path that integrates value guidance,knowledge imparting,ability cultivation,and comprehensive development.

关 键 词：岗课赛证 工学结合 直播电商运营实务 教学实践 

分 类 号：G712[文化科学—职业技术教育学]