考虑绿色技术投入的“农超对接”模式研究  

Study on the Model of “Agricultural Super-docking”Considering Green Technology Investment

作　　者：曹裕[1] 段瑞姗 戴泽宇 寻静雅 杜志伟 CAO Yu;DUAN Ruishan;DAI Zeyu;XUN Jingya;DU Zhiwei(School of Business,Central South University,Changsha 410083,China)

机构地区：[1]中南大学商学院,湖南长沙410083

出　　处：《运筹与管理》2024年第3期125-132,共8页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71972182);湖南省杰出青年基金项目(2020JJ2051);湖南省科技创新人才计划科技创新领军人才项目(2021RC4007);中南大学创新驱动项目(2020CX050);湖南省教育科学“十三五”规划重点项目(XJK20AGD010)。

摘　　要：将绿色技术投入引入由单个农户与单个超市组成的“农超对接”模式中,研究“农超对接”模式优势和农户与超市之间合约设计问题,分析不同“农超对接”模式下供应链主体预期效用,得出农户与超市最优决策。研究表明:农户风险厌恶度、消费者绿色偏好、绿色技术先进性均会影响农户绿色投入倾向,在毛收益佣金合同中,变动佣金比例影响农户绿色投入水平,而在净收益合同中,则不会有影响;比较不同合同发现,净收益佣金合同下“农户+农民合作社+超市”模式中的农户绿色技术投入水平最高;在所有模式下,农户风险厌恶均会在一定程度上降低最优绿色技术投入水平、超市和农户预期效用。The“agricultural super-docking”model has become one of the new sales models for farmers and agricultural enterprises to sell agricultural products due to its advantages of reducing circulation links,reducing transaction costs,and ensuring the quality of agricultural products.However,supermarkets are always dominant in the supply chain of agricultural supermarkets,so supermarkets can maximize their profits by making ordering and pricing decisions,which will reduce farmers’motivation to engage in green production and not be conducive to the sustainable development of supermarkets in the long run.Based on this,how to design a cooperation strategy for the“agricultural super-docking”model to motivate farmers to provide greener agricultural products and enable both farmers and supermarkets to achieve Pareto improvement is a problem worth studying.Some scholars have considered the advantages of the“agricultural super-docking”model and the contract design issues between farmers and supermarkets in existing research on the“agricultural super-docking”model,but have not considered the disadvantaged position of farmers in the model and the sales of green agricultural products in supermarkets.Only a few mathematicians have considered the role of farmers’cooperatives.Farmers’cooperatives are usually established through government promotion.On the one hand,they are more binding on farmers,and on the other hand,when supermarkets sign contracts with cooperatives,they have the advantage of lower accountability costs in case of default compared to signing contracts with individual farmers.Therefore,it is necessary to study the“agricultural super-docking”supply chain composed of farmers,cooperatives,and supermarkets.In addition,research on the supply chain of green agricultural products mainly focuses on using empirical research methods to explore the main factors affecting farmers’green investment,including farmers’own characteristics,consumer preferences,etc.There is a lack of research on the sales of

关 键 词：农超对接 农民合作社 绿色技术投入 农产品供应链 

分 类 号：F272.3[经济管理—企业管理]